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Senior Conversion Rate Optimization Manager
waterdrop®. Own conversion rate and funnel targets across channels and markets, focusing on new customer acquisition .
About the role
Key responsibilities & impact- Own conversion rate and funnel targets across channels and markets, focusing on new customer acquisition
- Monitor performance, identify drops or issues, and work with market owners to find causes and solutions
- Monitor and optimize performance daily during key campaigns such as Black Friday
- Build landing pages hands-on for paid and organic campaigns
- Own the new customer funnel end to end, from ad click through landing page, PDP, and checkout
- Partner with the paid media team to align ad creative, offers, and landing page messaging
- Own A/B and multivariate testing, including roadmap prioritization, execution, documentation, and stakeholder reporting
- Combine quantitative research with qualitative insights to understand user behavior, pain points, and motivations
- Conduct competitor research and turn findings into team opportunities
Requirements
What you’ll need- 5+ years of experience in a comparable CRO role in growth- or performance-focused e-commerce, ideally in a DTC environment
- Track record of measurable business impact, such as increasing conversion rate or improving funnel performance
- Hands-on experience with Kameleoon or a comparable A/B testing tool
- Experience working with Shopify and building landing pages
- Strong grasp of GA4, heatmaps, and session replay tools
- Comfortable reading funnel data
- Commercially minded, with ability to align brand guidelines and business goals across tests and pages
- Ability to work cross-functionally and collaborate with various teams
- Fluent in English
Benefits
Comp & perks- On-site restaurant
- In-house fitness centre
- MyClubs sports vouchers
- In-house company doctor
- Instahelp vouchers
- Subsidized healthy meals
- Discount on waterdrop purchases
- Coverage of transportation card
- Summer and Christmas parties