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Senior Paid Social Manager
waterdrop®. Drive global customer acquisition through performance-focused campaigns across Meta (Facebook & Instagram), TikTok, Reddit, and other platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving customer acquisition through performance-focused paid social campaigns across platforms like Meta and TikTok, with a strong analytical approach to campaign optimization and budget management.
Highest-signal resume keywords
Performance-Focused Paid Social Media BuyingCampaign Analytics Tools ProficiencyA/B Testing LeadershipData-Driven Decision MakingStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionCampaign OptimizationData AnalysisA/B TestingBudget ManagementPerformance Metrics AnalysisStrategic ThinkingDetail OrientationProblem Solving
Soft Skills
CollaborationFast LearningPrioritization
Tools & Technologies
Ads Manager (Meta)Ads Manager (TikTok)Campaign Analytics Tools
Industry Keywords
Global MarketsPerformance MarketingSocial Media CampaignsEmerging ToolsCompetitor Strategies
About the role
Key responsibilities & impact- Drive global customer acquisition through performance-focused campaigns across Meta (Facebook & Instagram), TikTok, Reddit, and other platforms
- Plan, set up, and manage paid social campaigns across multiple global markets
- Analyze CAC, AROAS, and CLTV to optimize campaigns and provide actionable insights
- Design and execute A/B and multivariate testing
- Collaborate with Paid Social, Performance Creative, Social Media, Brand, Copywriting, CRM, and E-commerce teams
- Communicate complex performance insights to teams and stakeholders
- Monitor platform trends, competitor strategies, and emerging tools
- Own and optimize significant monthly budgets across multiple markets
- Identify growth opportunities and continuously improve performance beyond benchmarks
Requirements
What you’ll need- At least a Bachelor’s or Master’s degree in Business, Marketing, Business Informatics, or a related field
- 3+ years of performance-focused Paid Social media buying experience across global markets
- Proficiency with Ads Managers (Meta, TikTok, Pinterest, etc.) and campaign analytics tools
- Strong analytical mindset and data-driven approach to campaign optimization
- Experience leading A/B testing efforts and leveraging insights to improve campaign outcomes
- Ability to thrive in a fast-paced, results-driven environment
- Fast learner with strong prioritization, problem-solving, and strategic thinking skills
- Detail-oriented, maintaining accuracy while managing complex, high-volume campaigns
- Ability to make smart, data-informed decisions independently
- Excellent communication and collaboration skills
- Fluent in English
- German language skills are a plus
Benefits
Comp & perks- Development opportunities in one of the fastest-growing e-commerce companies in Europe
- MyClubs sports vouchers
- In-house fitness centre
- In-house company doctor & Instahelp vouchers
- Subsidized healthy meals
- Discount on your waterdrop purchases
- Legendary summer and Christmas parties
- International community of colleagues in a brand-new HQ
- Willingness for overpayment depending on qualifications