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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner recruitment, onboarding, and management, with a strong focus on driving revenue through effective co-selling and account expansion strategies. Proficient in utilizing CRM systems like HubSpot and experienced in the Southeast Asian market, particularly Indonesia, Malaysia, and Singapore.
Highest-signal resume keywords
Partner RecruitmentB2B SaaS SalesHubSpot CRMFluent English and MandarinWhatsApp Business API
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner OnboardingBusiness Case DevelopmentNegotiationRevenue Quota AchievementPipeline Generation
Soft Skills
Relationship BuildingSelf-Directed WorkCollaboration
Tools & Technologies
HubSpotSaaS ToolsCRM Systems
Industry Keywords
Channel SalesPartner Program DevelopmentMartechMeta Partner EcosystemSMB Sales
About the role
Key responsibilities & impact- Recruit resellers, agencies, system integrators, consultants, ISVs, technology partners, and referral/affiliate partners
- Source partner leads through outbound prospecting, ecosystem events, Meta and adjacent communities, and existing-partner referrals
- Run the full partner recruitment cycle from qualification and business-case discussions through commercial terms and signature
- Own partner onboarding, certification, Wati and Astra training, and first-deal activation
- Create localized pitch materials, provide demo support, offer pricing guidance, and handle objections
- Run joint business plans and regular QBRs with top partners
- Deliver quarterly net-new revenue quota across partner activation, pipeline generation, and partner-sourced revenue
- Co-sell on larger partner opportunities and help close deals
- Drive account expansion, upselling, and increased conversation volume through partners
- Manage churn and contraction within the partner base
- Plan and execute partner co-marketing, including webinars, events, campaigns, and joint content
- Provide market feedback on competitors, pricing, feature gaps, and Indonesian and Malaysian business needs
- Maintain accurate partner and pipeline data in HubSpot or other CRM systems and forecast weekly
- Collaborate with Sales, Customer Success, Marketing, and Product to ensure successful post-signature delivery
Requirements
What you’ll need- 4+ years in partnerships, channel sales, or B2B SaaS sales, preferably with quota-carrying experience
- Direct experience selling into or through Indonesia, Malaysia, and Singapore
- Track record of building relationships from cold and prospecting partners
- Ability to build business cases, negotiate terms, and maintain pricing discipline
- Fluent spoken and written English and Mandarin
- Comfort with SaaS tooling and CRM discipline, including HubSpot or similar
- Self-directed with ability to work independently
- Experience in the WhatsApp Business API, martech, or Meta partner ecosystem is a bonus
- Experience building a partner program from an early stage is a bonus
- Experience selling to SMB and mid-market customers is a bonus