Petfood Sales Manager

WATT Global Media

. Manage B2B account marketing communication programs, digital advertising, digital event sponsorships, and magazine display advertising .

Posted 10/22/2026full-timeRockford • Illinois • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B account marketing communication, digital advertising, and sales strategy development. Proficient in managing client relationships and achieving revenue goals through effective proposal creation and account management.

Highest-signal resume keywords

B2B Account MarketingDigital Advertising SolutionsSales Strategy DevelopmentCRM ProficiencyDirect Sales Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Products KnowledgeAccount DevelopmentRevenue Goal AttainmentProposal CreationSales Presentations

Soft Skills

Customer CommunicationCollaborationProblem Solving

Tools & Technologies

Microsoft OfficeCRM PlatformsMediaRadarAI ToolsTrello

Certifications & Qualifications

Bachelor of ScienceBachelor of Arts

Industry Keywords

MarketingAdvertisingCommunicationsEvent SponsorshipsMagazine Advertising

About the role

Key responsibilities & impact

Manage B2B account marketing communication programs, digital advertising, digital event sponsorships, and magazine display advertising
Plan and sell digital and magazine advertising solutions, including banner ads, native advertising, audience extension, targeted messaging, eblasts, white paper programs, e-newsletter advertising, webinar sponsorships, marketing services, video programs, live event booths, sponsorships, and magazine advertising
Develop sales strategies and manage pipelines using Selling the WATT Way methods
Create customized proposals and sales presentations using industry information and value messaging
Discuss annual revenue forecasts for print, digital, online, event sponsorships, live event booths, special projects, and related products
Establish goals to increase page share and revenue share with assigned accounts
Contribute value messaging for products and services
Maintain CRM records of client contacts and communications
Develop monthly account coverage plans through travel and industry meetings, in person or remotely
Maintain promotional mailing lists and use sales aids, market information, and media information in sales discussions
Prospect consistently by reviewing competitive media, attending trade shows and meetings, and using MediaRadar
Provide the National Sales Director with competitive data and ideas regarding market and advertiser conditions
Maintain customer service correspondence, close sales, meet deadlines, and coordinate client materials with production
Manage travel expenses and submit them through Expensify
Prepare travel plans for approval
Assist Accounting/Accounts Receivable with credit and collection matters
Collaborate with Editors on editorial support and opportunities for clients
Collaborate company-wide and develop relationships with industry, trade, and professional groups

Requirements

What you’ll need

Bachelor of Science or Bachelor of Arts degree with emphasis in Business, Marketing, or Advertising
Minimum five years of direct sales experience in Marketing/Advertising/Communications
Direct experience and knowledge of digital products and terminology
Experience with live and digital event sponsorship sales and magazine advertising sales
Proven record of account development and revenue goal attainment
Proficiency in Microsoft Office (PowerPoint, Excel, Microsoft Word, Outlook)
Proficiency in Microsoft Teams, Zoom, Google Meet, CRM platforms, Trello, Viva Engage, BambooHR, Paylocity, and other required programs
Proficiency in AI tools including ChatGPT, Claude, Gemini, or others
Ability to travel up to approximately 30% domestically
Ability to communicate with internal and external customers face-to-face, by telephone, email, or letter/memo

Benefits

Comp & perks

Results-Only Work Environment (ROWE)
Works from home office
Access to up-to-date technology and equipment
Remote/virtual team environment
Reasonable accommodation for individuals with disabilities