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National Sales Manager, Food & Beverage
Watts Water Technologies. Build and execute the national Food & Beverage go-to-market strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong technical application expertise in Food & Beverage manufacturing and processing, with a proven ability to develop strategic customer relationships and drive market development initiatives. Capable of managing complex sales processes and collaborating across teams to achieve revenue and market objectives.
Highest-signal resume keywords
Technical Application ExpertiseB2B Sales ExperienceMarket DevelopmentCRM and Pipeline ManagementRelationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Food & Beverage ManufacturingFluid HandlingProcess SystemsPlant UtilitiesHygienic ApplicationsNon-Hygienic Plant InfrastructureBusiness DevelopmentSpecification InfluenceMarket IntelligenceForecasting
Soft Skills
Communication SkillsPresentation SkillsCollaborativeSolutions-OrientedCoachable
Tools & Technologies
Sales ToolsOpportunity Management Systems
Industry Keywords
B2B SalesEngineering FirmsOEMsContractorsDistributorsChannel PartnersPharmaceutical ExperienceBiotech ExperienceLife-Sciences ExperienceMarket Expansion
About the role
Key responsibilities & impact- Build and execute the national Food & Beverage go-to-market strategy
- Identify, develop, and expand strategic customer relationships across processors, engineering/EPC firms, OEMs, contractors, system integrators, distributors, and channel partners
- Develop and manage manufacturer representative agency performance
- Drive specification activity, approved-product positioning, and corporate standardization opportunities
- Develop and advance project, plant, strategic account, and market opportunities from early engagement through specification, commercial execution, implementation, and expansion
- Apply technical and application expertise to position Watts solutions against customer performance, reliability, efficiency, sustainability, and operational objectives
- Build and maintain a robust pipeline of qualified opportunities and ensure forecasting accuracy
- Deliver revenue, margin, pipeline, specification, and market-development objectives for the Food & Beverage vertical
- Monitor market trends, customer requirements, competitive activity, investment activity, and emerging technologies
- Provide actionable market intelligence and Voice of Customer insights
- Identify portfolio gaps, emerging customer requirements, and new application opportunities
- Collaborate with Sales, Product Management, Engineering, Marketing, Operations, Supply Chain, Customer Service, and Business Development teams
- Support and influence representative agencies, channel partners, and internal commercial teams through training, coaching, application expertise, sales tools, value propositions, market development activities, and enablement programs
- Represent Watts at customer meetings, industry conferences, trade associations, engineering forums, trade shows, and strategic business events
- Build long-term relationships with key industry influencers and stakeholders
- Support commercialization efforts, new product introductions, strategic growth initiatives, and market expansion programs
- Assume responsibility for other projects and duties as assigned by management
- Demonstrate commitment to Watts' values
- Travel up to 60% as business needs require
Requirements
What you’ll need- Bachelor's degree preferred, ideally in engineering, business or a related technical discipline, or equivalent relevant industry experience
- 5+ years of technical/industrial B2B sales, application engineering, business development or market-development experience
- Strong technical application expertise within Food & Beverage manufacturing, processing or related industrial environments
- Knowledge of fluid handling, process systems, plant utilities or related engineered solutions
- Experience with hygienic/process applications and non-hygienic plant infrastructure is highly desirable
- Pharmaceutical, biotech or life-sciences experience is a strong plus
- Understanding of the Food & Beverage ecosystem, including owners/processors, engineering/EPC firms, OEMs, contractors/integrators and distribution
- Demonstrated ability to create new business, develop strategic accounts and build markets
- Ability to influence specifications and translate customer and market needs into technical, commercial and portfolio opportunities
- Entrepreneurial, collaborative, coachable and solutions-oriented, with the initiative to operate independently while effectively leveraging a broader matrix organization
- Strong communication, presentation and relationship-building skills, with the ability to engage plant-level technical teams through senior customer leadership
- Strong CRM, pipeline management, forecasting and opportunity-management discipline
- Willingness and ability to travel up to 60%
- Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency
- Punctuality and dependability
- Ability to be flexible and adapt to changing work priorities and stressful conditions
- Adherence to all personnel policies, procedures, and standards of process as implemented by Watts
- Maintain productive and collaborative relationships with other Watts employees
Benefits
Comp & perks- Competitive compensation based on your skills, qualifications and experience
- Comprehensive medical and dental coverage
- Retirement benefits
- Family building benefits, including paid maternity/paternity leave
- 10 paid holidays and Paid Time Off
- Continued professional development opportunities
- Educational reimbursement
- Fitness reimbursements
- Employee discount programs