Business Development Representative – BDR

Wayfinder

. Lead inbound and outbound sales prospecting and pipeline generation .

Posted 9/23/2026full-timeRemote • United StatesJunior💰 $60,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and sales prospecting within the K–12 education sector, utilizing tools like Salesforce to manage pipelines and engage effectively with school district administrators. Strong communication skills and a resourceful approach to overcoming objections are essential for success in this role.

Highest-signal resume keywords

Lead GenerationSalesforce ExperienceCold CallingK–12 Education KnowledgeObjection Handling

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationSales ProspectingPipeline ManagementMarket ResearchSales Enablement

Soft Skills

Strong Communication SkillsAnalytical ThinkingAdaptabilityPersistenceRelationship Building

Tools & Technologies

SalesforceOutreach.ioCRM Software

Industry Keywords

EdTechK–12 SolutionsEducation LeadersSchool Districts

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Lead inbound and outbound sales prospecting and pipeline generation
Identify, engage, and qualify new leads
Build industry and product knowledge
Spark meaningful conversations with prospective partners
Prepare qualified prospects for handoff to a closer or assess readiness to adopt Wayfinder’s curriculum
Engage with education leaders and nurture relationships
Support sales enablement efforts
Develop understanding of Wayfinder’s K–12 solutions
Conduct market research to align offerings with school district needs
Generate leads and identify potential partners across districts nationwide
Manage and maintain the sales pipeline from initial outreach through handoff to sales executives
Use Salesforce, Outreach.io, cold emailing, cold calling, and objection handling to create sales opportunities
Clearly and persuasively communicate Wayfinder’s value propositions to overcome objections and secure meetings with district decision-makers

Requirements

What you’ll need

Bachelor’s degree or 2–5 years of relevant professional experience, including 1–2 years in sales or business development with a track record of exceeding lead generation targets
Experience with cold calling, follow-up, and objection handling
Ability to build trust and engage effectively with high-level school district administrators
Strong, polished written and verbal communication skills across phone, Slack, and email
Resourceful, analytical thinker who enjoys finding creative solutions and navigating complex challenges
Thrives in a fast-paced, evolving environment; adaptable, resilient, and comfortable navigating ambiguity independently
Enthusiasm, persistence, and a “let’s figure it out” attitude while balancing changing priorities with steady execution
Prior experience or demonstrated interest in the EdTech sector and/or K-12 education (preferred)
Experience working with Salesforce or other CRM software (preferred)
Some travel for conferences required

Benefits

Comp & perks

403b retirement savings plan
Parental leave and flexibility for families
Unlimited PTO policy
Medical, dental, and vision policies
Monthly wellness stipend
Hardware and software needed to get the job done
Regularly scheduled events, annual retreat, and celebrations
Learning & Development Opportunities
Flexible culture; entirely remote
Health insurance coverage
Monthly stipend
Office buildout stipend
Paid holidays
Paid time off
Commission for meetings booked and held