Product Marketing Manager

Waymark

. Build Waymark’s product marketing function from the ground up .

Posted 9/15/2026full-timeRemote • United StatesSeniorLead💰 $82,000 - $137,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing with a focus on building product functions from the ground up, translating complex technical and clinical concepts into compelling business narratives, and leading go-to-market strategies for AI products in the healthcare sector.

Highest-signal resume keywords

B2B Product MarketingGo-To-Market PlanningSales EnablementHealthcare Industry KnowledgeData Science Product Launch

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging ArchitectureMarket IntelligenceSales Process DevelopmentTechnical Narrative Development

Soft Skills

CollaborationCommunicationProblem-SolvingAdaptability

Tools & Technologies

Sales Enablement ToolsMarket Research Platforms

Industry Keywords

HealthcareHealth PlansHealth SystemsValue-Based CareB2B SaaS

About the role

Key responsibilities & impact

Build Waymark’s product marketing function from the ground up
Develop and own product positioning and messaging architecture across the AI product portfolio
Translate data science capabilities and clinical outcomes into business-outcome language for health plan and health system buyers
Build and maintain the technology differentiation narrative against competitors
Lead go-to-market planning for product launches with clear positioning and success metrics
Partner with research and clinical teams on scientific communications, manuscripts, publications, and market-facing narratives
Build and maintain sales enablement materials including pitch decks, case studies, whitepapers, and battle cards
Partner with Business Development and Partner Success on enterprise opportunities
Use market feedback to continuously improve the sales approach
Establish technology differentiation, sales enablement, AI product launches, scientific communications, and market intelligence systems during the first 12 months
Collaborate with the VP of Marketing, Business Development, Product, Research/Clinical, and Partner Success teams

Requirements

What you’ll need

7+ years of experience in B2B product marketing, including experience as the first or only product marketer building the function from scratch
Track record bringing new products to market, particularly technical or data science products
Experience navigating complex, multi-stakeholder enterprise sales cycles
Ability to distill complex technical and clinical concepts into clear, compelling business narratives
Ability to operate effectively in fast-paced, ambiguous startup environments
Ability to build processes and infrastructure independently
Background in healthcare, health plans, health systems, or value-based care organizations preferred
Experience in early-stage or high-growth B2B SaaS companies preferred
Background translating clinical evidence, research, or technical capabilities into market positioning and sales narratives preferred
Successful completion of a background check required, including employment history and advanced degree verification when applicable

Benefits

Comp & perks

Stock options: opportunity to invest in the company’s growth
Work-from-home stipend for first-year home-office setup
Medical, vision, and dental coverage
Basic life insurance
20 vacation days accrued over the year
11 paid holidays
16 weeks of paid leave for birthing parents after six months of employment
8 weeks of bonding leave for non-birthing parents
401(k) plan with a company contribution, subject to a vesting schedule
Commuter benefits
Professional development stipend