Waymark

Product Marketing

• Build Waymark’s product marketing function from the ground up
• Develop and own product positioning and messaging architecture across the AI product portfolio
• Translate data science capabilities and clinical outcomes into business-outcome language for health plan and health system buyers
• Build and maintain the technology differentiation narrative against competitors
• Lead go-to-market planning for product launches with clear positioning and success metrics
• Partner with research and clinical teams on scientific communications, manuscripts, publications, and market-facing narratives
• Build and maintain sales enablement materials including pitch decks, case studies, whitepapers, and battle cards
• Partner with Business Development and Partner Success on enterprise opportunities
• Use market feedback to continuously improve the sales approach
• Establish technology differentiation, sales enablement, AI product launches, scientific communications, and market intelligence systems during the first 12 months
• Collaborate with the VP of Marketing, Business Development, Product, Research/Clinical, and Partner Success teams

Product Marketing Manager