Head of Marketing

Wayvia (formerly PriceSpider)

. Own the marketing function, including demand generation, market positioning, product marketing, brand and communications, agency partnerships and budget management .

Posted 9/21/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation, product marketing, and brand management within a B2B SaaS environment. Proven ability to lead multi-functional marketing teams and leverage AI for strategic marketing initiatives.

Highest-signal resume keywords

Demand Generation OwnershipPeople ManagementProduct Marketing DepthAI Operating CapabilityB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationProduct MarketingMarket PositioningBudget ManagementCategory DefinitionMarketing CommunicationsCampaign ExecutionProduct LaunchGrowth MarketingAI-Enabled Marketing

Soft Skills

LeadershipTeam DevelopmentStrategic ThinkingCommunicationCollaboration

Tools & Technologies

MartechAdtechAI AgentsAgency PartnershipsPR Relationships

Certifications & Qualifications

MBAAdvanced Degree

Industry Keywords

B2B SaaSCommerce IntelligenceRetail MediaMarket Positioning StrategyCategory CreationThought Leadership

About the role

Key responsibilities & impact

Own the marketing function, including demand generation, market positioning, product marketing, brand and communications, agency partnerships and budget management
Report directly to the Chief Executive Officer and lead a marketing team
Own programs that produce marketing-sourced pipeline
Form and defend market and positioning strategy, including buying behavior, pricing models and category definition, working with Sales leadership
Own product positioning, launches and enablement across the product line, partnering with Product
Own the brand, core messaging and marketing communications, including agency and PR relationships
Lead and develop a team across product marketing, growth, brand and marketing operations
Build an AI-enabled marketing operating model using AI agents in strategy, campaign execution and iteration
Establish a marketing-led customer community, including user groups and focus groups, to produce product input and references

Requirements

What you’ll need

6+ years in a fast-growing B2B SaaS environment
Demonstrated ownership of demand generation
People management of a multi-function marketing team
Fluency with AI as an operating capability
Preferred: Product marketing depth across launch and enablement
Preferred: Commerce intelligence, retail media, martech or adtech experience
Preferred: Institutional investor and board-level presentation experience
Preferred: A category creation or thought-leadership track record
Preferred: MBA or advanced degree

Benefits

Comp & perks

Equal opportunity employer committed to inclusion and diversity