Director of Growth – Acquisition

. Lead Chicago Public Media’s audience growth and member acquisition engine across all brands, platforms, and channels .

Posted 9/25/2026full-timeChicago • Illinois • United StatesLead💰 $118,000 - $147,000 per yearWebsite

Key responsibilities & impact

Lead Chicago Public Media’s audience growth and member acquisition engine across all brands, platforms, and channels
Expand potential member audiences, increase engagement and registration, and convert audiences into long-term financial supporters
Oversee acquisition strategy across digital, audio, on-air, paid media, and emerging platforms
Own acquisition revenue, conversion performance, CPA efficiency, and sustainable long-term growth
Build scalable acquisition systems from audience discovery through first financial support
Increase new member volume, registration, known-user growth, conversion rates, and lifetime value
Develop acquisition strategies, CPA/LTV frameworks, forecasts, and channel contribution models
Lead testing, optimization, reporting, and experimentation across channels, products, and audience segments
Lead acquisition strategy for emerging products and platforms, including a new product launching in FY27
Oversee landing page, donation flow, registration, and onboarding conversion optimization
Define channel strategy, KPI governance, attribution standards, dashboards, and reporting
Develop audience targeting, offer positioning, and conversion messaging frameworks
Partner with Product, Marketing, Insights, Editorial, Development, Membership, and Lifecycle teams
Manage and mentor Growth & Acquisition team members
Oversee vendor and agency relationships
Support acquisition planning, budgeting, and resource prioritization

What you’ll need

Experience leading multi-channel audience or membership acquisition strategies
Strong understanding of CPA, LTV, conversion optimization, and revenue modeling
Experience managing paid digital growth channels and acquisition performance
Strong analytical, forecasting, and performance optimization capabilities
Ability to build scalable audience growth systems and testing frameworks
Experience leading cross-functional initiatives across Product, Marketing, Editorial, and Insights teams
Strong understanding of audience engagement, registration growth, and conversion strategy
Ability to translate audience insights and behavioral data into actionable growth strategies

Comp & perks