Director of Lifecycle – Retention

WBEZ-FM 91.5

. Lead Chicago Public Media’s enterprise lifecycle strategy across brands, platforms, and audience touchpoints .

Posted 9/21/2026full-timeChicago • Illinois • United StatesLead💰 $118,000 - $147,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading lifecycle strategy, retention optimization, and audience engagement across multiple platforms and brands. Proficient in establishing KPIs, performance frameworks, and translating data into actionable strategies for long-term supporter value.

Highest-signal resume keywords

Lifecycle Strategy LeadershipRetention OptimizationKPI DevelopmentCross-Functional Initiative ManagementAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Framework DesignChurn ReductionCohort AnalysisPerformance ReportingData TranslationEngagement Strategy DevelopmentPersonalization StrategySubscription ManagementMembership StrategyCRM Strategy

Soft Skills

Strategic CommunicationPeople LeadershipOrganizational Planning

Industry Keywords

Audience Relationship StrategyEngagement DataRetention StrategyLoyalty ProgramsPerformance Frameworks

About the role

Key responsibilities & impact

Lead Chicago Public Media’s enterprise lifecycle strategy across brands, platforms, and audience touchpoints
Design systems, frameworks, and strategies that strengthen retention, loyalty, participation, and long-term supporter value
Establish lifecycle architecture, audience segmentation, performance goals, and optimization priorities
Guide onboarding, engagement, renewal, sustainer conversion, upgrades, reactivation, advocacy, and long-term relationship development
Design and improve scalable lifecycle systems and identify opportunities to reduce churn and expand supporter lifetime value
Establish lifecycle KPIs, dashboards, performance reporting, and experimentation roadmaps
Develop retention, churn, and lifetime value models
Translate behavioral, transactional, and engagement data into audience strategies and recommendations
Define engagement, loyalty, retention, revenue, and lifecycle messaging strategies
Lead cross-functional lifecycle strategy across Product, Marketing, Insights, Editorial, Development, Revenue Operations, and technology teams
Manage and develop specialized Lifecycle & Retention team members
Build team capabilities and identify capability, resource, technology, and process gaps

Requirements

What you’ll need

Experience leading lifecycle, retention, subscription, membership, CRM, loyalty, or audience relationship strategy
Ability to design lifecycle frameworks across multiple audience segments, products, channels, or brands
Strong understanding of retention strategy, cohort analysis, churn reduction, segmentation, and lifetime value optimization
Experience translating behavioral, transactional, and engagement data into audience strategies and organizational decisions
Experience establishing KPIs, performance frameworks, experimentation programs, and optimization roadmaps
Experience leading complex cross-functional initiatives across Product, Marketing, Insights, Development, Editorial, technology, or comparable functions
Ability to move between enterprise strategy, analytical insight, and implementation through specialized teams
Experience building personalization, loyalty, engagement, or member experience strategies
Strong people leadership, strategic communication, and organizational planning skills
Ability to build new capabilities, systems, or operating models rather than solely manage established programs

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Vacation
Paid holidays
Life insurance
Disability coverage
Retirement savings
Commuter benefits plan
Competitive salary and benefits package
Equal opportunity workplace