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WCG

Product Marketing Manager

WCG

. Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $65,700 - $102,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing and Go-to-Market strategies, with strong analytical skills to assess market performance and customer insights. Proven ability to collaborate cross-functionally with Sales, Marketing, and Demand Generation teams in B2B environments.

Highest-signal resume keywords
Product Marketing ExperienceGo-to-Market StrategyCross-Functional CollaborationAnalytical SkillsPragmatic Marketing Certification

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Market Definition DevelopmentBuyer Persona CreationMessaging FrameworksSales EnablementFunnel Performance AnalysisWhite Space AnalysisAccount Planning
Soft Skills
Strong Communication SkillsOrganizational SkillsAttention to DetailFacilitation Skills
Certifications & Qualifications
Pragmatic Marketing Certification
Industry Keywords
B2B EnvironmentsClinical TrialsLife SciencesHealthcare TechnologyComplex B2B Services

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach
  • Gather customer, market, and competitive insights to support positioning and go-to-market efforts
  • Support product launches with Go-to-Market and Sales Enablement teams
  • Contribute to sales tools, messaging guides, and training materials
  • Coordinate with Demand Generation and Content teams on campaigns and thought leadership tied to product priorities
  • Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives
  • Assist with analysis of funnel performance, win/loss insights, and competitive trends
  • Perform other duties as assigned by the supervisor

Requirements

What you’ll need
  • Bachelor’s degree in marketing, business administration, communication, or related field required
  • Pragmatic Marketing Certification desirable
  • 4-7 years of experience in Product Marketing, Product Management, or related roles
  • Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments
  • Strong cross-functional collaboration, communication, and analytical skills
  • Demonstrated ability to influence senior sales leaders and account teams
  • Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred
  • Strong organizational skills and attention to detail
  • Strong analytical skills, including experience with white space analysis and account planning
  • Strong facilitation skills
  • 5% - 10% travel required

Benefits

Comp & perks
  • Medical, dental, vision, life and disability insurance
  • 401(k) with company match
  • Flexible spending accounts
  • Employee assistance programs
  • Work/life balance tools
  • Referral bonuses
  • Tuition reimbursement
  • On-the-job training
  • Certification assistance
  • Continuing education support
  • Paid holidays, vacation, and sick time
  • Career development opportunities across One WCG