Channel Marketing Coordinator

WD-40 Company

. Manage agencies and vendors as the day-to-day contact, tracking timelines, deliverables, revisions, and approvals .

Posted 11/6/2026full-timeRemote • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing assets and coordinating projects across multiple channels, ensuring timely delivery and effective execution. Strong communication skills facilitate collaboration with cross-functional teams and external partners.

Highest-signal resume keywords

Channel Marketing CoordinationProject ManagementVendor ManagementMarketing Asset ManagementCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingProject CoordinationAsset ManagementVersion ControlCompetitive AnalysisPlanogram ManagementTrade Show LogisticsDigital EngagementMerchandising SupportPromotional Material Development

Soft Skills

Clear CommunicationRelationship BuildingOrganizational SkillsFollow-ThroughProblem-Solving

Certifications & Qualifications

Associate DegreeBachelor's Degree

Industry Keywords

CPGRetail MarketingMarketing ToolkitsIn-Store MerchandisingAgency CollaborationCreative FeedbackTimelinesDeliverablesAd Hoc ProjectsMarket Execution

About the role

Key responsibilities & impact

Manage agencies and vendors as the day-to-day contact, tracking timelines, deliverables, revisions, and approvals
Coordinate marketing toolkits, digital engagement assets, display and rack artwork, and in-store merchandising support
Connect Channel, Brand, Sales, Operations, and agency partners to ensure timely delivery and smooth execution
Coordinate resources, timelines, and deliverables for channel-specific marketing programs
Support promotional assets, retailer-specific requests, and ad hoc projects
Guide artwork from request through final delivery with channel teams, Master Control, and agency partners
Maintain organized asset repositories with strong version control
Pull, organize, and summarize competitive, assortment, and planogram data
Monitor in-market execution to identify risks and opportunities
Assist with trade show and event logistics, asset coordination, and preparation

Requirements

What you’ll need

Associate or bachelor's degree in marketing, business, or a related field
2–4 years of experience in channel, trade, or brand marketing, or a related marketing support role, ideally in CPG or retail
Experience working with external agencies or vendors, including managing timelines, deliverables, and creative feedback
Experience managing marketing assets and promotional materials through established approval workflows
Project coordination experience, with the ability to juggle multiple initiatives at once
Familiarity with retail marketing programs, merchandising, planograms, or trade shows is a plus
Clear, professional written and verbal communication, and a reliable, follow-through style that builds strong cross-functional relationships
Applicants must be authorized to work for any employer in the U.S. and must not require sponsorship now or in the future to legally work in the United States

Benefits

Comp & perks

Contributions are acknowledged and rewarded
Values-aligned organization
Learning-based culture
Inclusive culture where all individuals are recognized, valued, respected, and experience a sense of belonging
Consideration for employment without regard to individual characteristics