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Channel Marketing Manager, Commercial
WD-40 Company. Partner with sales and commercial leadership to develop and execute channel marketing strategies driving sell-in and pull-through with distributor and wholesale customers across industrial and automotive markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Channel Marketing, with a focus on developing and executing strategies that drive sales through distributor and wholesale partnerships. Strong financial acumen and ability to model performance and track results are essential for success in this role.
Highest-signal resume keywords
B2B Channel Marketing ExperienceDistributor Relationship ManagementFinancial AcumenBusiness Case DevelopmentJoint Business Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel Marketing StrategyPerformance ModelingTrade PromotionsMDF/A&P Investment PlanningBusiness Case Development
Soft Skills
CollaborationAdaptability
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA
Industry Keywords
B2B DistributionWholesale ChannelsCommercial OperationsProduct Marketing
About the role
Key responsibilities & impact- Partner with sales and commercial leadership to develop and execute channel marketing strategies driving sell-in and pull-through with distributor and wholesale customers across industrial and automotive markets
- Build co-marketing programs with distributor partners, including MDF/A&P investment planning, trade promotions, and joint business planning
- Develop the financial rationale behind channel programs by modeling performance, building the business case, and tracking results
- Collaborate across product marketing, pricing, commercial operations, and marketing communications to turn business priorities into executable channel initiatives
- Adapt when the strategy changes
Requirements
What you’ll need- 5–8 years of B2B channel marketing experience with direct ownership of distributor or wholesale relationships on the manufacturer side
- Experience in product-based B2B distribution or wholesale channels
- Strong financial and business acumen
- Bachelor’s degree in marketing, business, or related field
- MBA welcomed
- Up to 25% travel
Benefits
Comp & perks- Contributions are acknowledged and rewarded
- Values-aligned organization
- Learning-based culture
- Inclusive culture where individuals are recognized, valued, respected, and experience a sense of belonging
- Up to 25% travel