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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategy for B2B SaaS, particularly within the healthcare sector, with a focus on Mid-Market and Enterprise segments. Proven ability to create compelling messaging and value propositions for executive buyers while collaborating cross-functionally to drive growth and assess ROI.
Highest-signal resume keywords
Product Marketing ExperienceB2B SaaS ExpertiseMarket Research SkillsStrong Communication SkillsLifecycle Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyValue Proposition DevelopmentCompetitive AnalysisROI AssessmentCustomer MarketingCross-Sell/Upsell StrategiesData AnalysisMarket InsightsSuccess Story DevelopmentEnterprise SaaS Knowledge
Soft Skills
CollaborationInfluencing SkillsWritten CommunicationVerbal Communication
Tools & Technologies
CRM ToolsSurvey ToolsInterview Recording ToolsData Analysis ToolsInternal Enablement Tools
Industry Keywords
Healthcare SolutionsDentalOptometryVeterinaryPatient Communication SoftwareMid-MarketEnterpriseB2BSaaSMarket Trends
About the role
Key responsibilities & impact- Own inbound and growth product marketing strategy for Weave’s AI-powered healthcare solutions
- Define and own go-to-market strategy and positioning for Mid-Market and Enterprise segments
- Develop expertise across Dental, Optometry, Veterinary, and Medical verticals
- Create tailored value propositions and messaging for executive buyers including CFOs, COOs, and IT Directors
- Collaborate with mid-market customers to assess ROI and develop success stories
- Map enterprise buying committees, including influencers, blockers, and champions
- Partner with Mid-Market and Enterprise Sales leaders on market insights, talk tracks, and strategic relationships
- Research industry trends and macroeconomic factors affecting large healthcare providers
- Monitor healthcare communication and practice management competitors
- Create competitive threat assessments, sales battlecards, proactive campaigns, and product roadmap recommendations
- Report to the Director, Product Marketing
Requirements
What you’ll need- 3–8 years of Product Marketing experience in B2B SaaS
- Proven track record managing a specific industry vertical or business unit
- Preferably, 2 years of experience focused on Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Vet
- Understanding of enterprise ROI, scalability, and integration
- Experience conducting market research and customer interviews
- Ability to turn complex technical jargon into simple, compelling copy
- Strong written and verbal communication skills
- Experience with lifecycle and expansion marketing, including customer marketing, cross-sell/upsell strategies, or customer migration campaigns
- Ability to influence and collaborate cross-functionally without formal authority
- Familiarity with B2B SaaS, healthcare, dental, veterinary, or patient communication software
- Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools
- Successful completion of a background check
- Legally authorized to work in the United States and able to provide valid Form I-9 documentation
- Must answer whether visa sponsorship is required
Benefits
Comp & perks- Equal opportunity employer committed to an inclusive workplace
- Accommodation available for disabilities or special needs
- AI-assisted candidate experience and recruiting processes
- No benefits or additional compensation explicitly specified