Product Marketing Manager

WebMD

. Lead high-impact, multi-stakeholder product marketing initiatives, including new product rollouts, go-to-market strategies, and maintenance of existing product lines across display, native, and video formats .

Posted 10/14/2026full-timeNewark • New Jersey • United StatesMid-LevelSenior💰 $85,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and digital strategy, with a strong focus on video advertising standards and metrics. Proven ability to analyze performance data and optimize workflows for cross-functional teams in digital media.

Highest-signal resume keywords

Product Marketing ExperienceDigital Strategy DevelopmentVideo Advertising KnowledgeAnalytical MindsetCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product RolloutsData AnalysisTechnical Requirements WritingWorkflow OptimizationCampaign ROI Measurement

Soft Skills

Exceptional CommunicationPresentation Skills

Tools & Technologies

DMPDSPSSPAd ServersVideo Ad Platforms

Industry Keywords

Digital MediaPublishingPharma MarketingProgrammatic PlatformsVASTVPAIDCompletion RateViewability

About the role

Key responsibilities & impact

Lead high-impact, multi-stakeholder product marketing initiatives, including new product rollouts, go-to-market strategies, and maintenance of existing product lines across display, native, and video formats
Communicate value propositions of new and enhanced digital and video products to go-to-market teams
Develop sales support materials, positioning packages, and presentation assets
Project manage product innovations, enhancements, and custom offerings across digital and video platforms
Serve as primary marketing liaison with Editorial, Member Marketing, Ad Operations, and Implementation teams
Analyze product and media business performance, video engagement, and delivery metrics
Identify trends, evaluate sales needs, perform win/loss analyses, and drive data-informed product recommendations
Design and execute strategic testing initiatives to optimize audience engagement, view-through and completion rates, conversion performance, yield, and campaign ROI
Oversee Business Intelligence and analytics alignment for product reporting architecture, video reporting, and measurement
Establish and maintain streamlined operational workflows across Ad Product, Video Production, Inventory, Planning, and Implementation teams
Evaluate product capacity and utilization, including video inventory and content supply
Act as central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions, shape renewal strategies, and align capabilities with market demands

Requirements

What you’ll need

Bachelor's degree (or equivalent experience)
3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing
Experience marketing video or other rich-media products
Strong analytical mindset and data-driven approach
Knowledge of digital media concepts, ad serving, programmatic platforms, and measurement frameworks
Knowledge of video advertising standards and metrics, including VAST/VPAID, completion rate, and viewability
Experience managing new product rollouts
Experience writing technical/business requirements
Experience leading cross-functional teams from alignment through post-launch analysis
Ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings
Exceptional communication and presentation skills
Familiarity with DMP/DSP/SSPs, Ad Servers, and video ad platforms or players

Benefits

Comp & perks

Discretionary company bonus of around $3,500, based upon business results
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)