Head of Global Media Governance

Weleda AG

. Develop and continuously enhance a group-wide framework for marketing and media effectiveness, including KPI systems, reporting standards, and benchmarks .

Posted 9/24/2026full-timeArlesheim • SwitzerlandLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing marketing frameworks and measurement approaches, with a strong focus on Paid Media, Marketing Mix Modeling, and Causal AI. Proven ability to lead cross-functional teams and engage with executive management while driving the adoption of innovative marketing technologies.

Highest-signal resume keywords

Paid Media ExpertiseMarketing Mix ModelingCausal AI KnowledgeJoint Business Plan NegotiationFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AttributionKPI SystemsData-Driven RecommendationsMarketing EffectivenessMedia Audit ProcessGrowth PatternsGovernance FrameworksBest PracticesMeasurement ApproachesMartech

Soft Skills

Confident PresenceCritical ThinkingAdvisory SkillsCollaborationOperational Contribution

Tools & Technologies

GoogleMetaTikTokAI TechnologiesData & Analytics Tools

Industry Keywords

FMCGBeautyHealthcareInternational MarketsMatrix Organization

About the role

Key responsibilities & impact

Develop and continuously enhance a group-wide framework for marketing and media effectiveness, including KPI systems, reporting standards, and benchmarks
Further develop measurement approaches, attribution, and marketing mix modeling, and derive data-driven recommendations to optimize marketing investments
Work closely with Data & Analytics teams, countries, and regions
Build and maintain strategic partnerships with international platforms and technology providers such as Google, Meta, and TikTok
Negotiate group-wide Joint Business Plans and ensure access to innovations, beta programs, and best practices
Develop and implement group-wide standards, governance frameworks, growth patterns, and playbooks for Paid Media, Retail Media, Creator Marketing, and other marketing disciplines
Identify, evaluate, and scale successful marketing and media approaches across country borders
Promote systematic knowledge and best-practice sharing between markets
Lead the group-wide adoption of AI in marketing and media
Identify relevant AI use cases, assess their business value, and support markets in introducing and scaling new technologies and ways of working
Lead and further develop the group-wide media audit process
Track improvement measures to sustainably increase marketing effectiveness
Act as an advisor and sparring partner to Country Managers, marketing leaders, Regional Directors, and Group Leadership

Requirements

What you’ll need

Several years of experience in Paid Media, ideally in FMCG, Beauty, or Healthcare
Proven experience negotiating with leading media platforms, preferably in an international Joint Business Plan context
In-depth knowledge of attribution, marketing mix modeling, Causal AI, and Martech
Ability to critically challenge relevant models and assess their validity and significance
Experience working within a matrix organization without direct managerial authority
Confident presence when engaging with executive management and international country markets
Willingness to contribute operationally and hands-on to models and business questions when required
Excellent written and spoken German and English

Benefits

Comp & perks

Team-oriented leadership culture
Time off in lieu
Sustainability and values-driven culture
International collaboration
Mobile working
Talent management
Discounts on Weleda products and health courses
Permanent employment