Weleda AG

Risk

• Develop and continuously enhance a group-wide framework for marketing and media effectiveness, including KPI systems, reporting standards, and benchmarks
• Further develop measurement approaches, attribution, and marketing mix modeling, and derive data-driven recommendations to optimize marketing investments
• Work closely with Data & Analytics teams, countries, and regions
• Build and maintain strategic partnerships with international platforms and technology providers such as Google, Meta, and TikTok
• Negotiate group-wide Joint Business Plans and ensure access to innovations, beta programs, and best practices
• Develop and implement group-wide standards, governance frameworks, growth patterns, and playbooks for Paid Media, Retail Media, Creator Marketing, and other marketing disciplines
• Identify, evaluate, and scale successful marketing and media approaches across country borders
• Promote systematic knowledge and best-practice sharing between markets
• Lead the group-wide adoption of AI in marketing and media
• Identify relevant AI use cases, assess their business value, and support markets in introducing and scaling new technologies and ways of working
• Lead and further develop the group-wide media audit process
• Track improvement measures to sustainably increase marketing effectiveness
• Act as an advisor and sparring partner to Country Managers, marketing leaders, Regional Directors, and Group Leadership

Head of Global Media Governance