Senior Manager, Owned Channels – Email & SMS

WellBiz Brands, Inc.

. Own the CRM program for email and SMS across all five WellBiz Brands .

Posted 11/3/2026full-timeRemote • Colorado • United StatesSenior💰 $85,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM program management, lifecycle marketing, and retention strategies, with a strong focus on email and SMS communications. Proficient in data analysis and reporting, ensuring compliance with relevant regulations while driving measurable business outcomes.

Highest-signal resume keywords

CRM Program ManagementLifecycle Marketing StrategyEmail And SMS MarketingData Analysis And ReportingA/B Testing And Experimentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle StrategyRetention ProgramsSegmentationSQLGA4 TaggingEmail ComplianceSMS ComplianceData IntegrationPerformance ReportingMarketing Automation Platforms

Soft Skills

Strong CommunicationProgram ManagementDecision-MakingPrioritizationInfluencing Across Teams

Tools & Technologies

Power BIIterableSalesforce Marketing CloudBrazeEnterprise Data Warehouse

Industry Keywords

Membership MarketingFranchise EnvironmentMulti-Location OperationsCustomer Journey OptimizationRetention Metrics

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own the CRM program for email and SMS across all five WellBiz Brands
Design and optimize customer journeys tied to bookings, retention, second visits, and revenue
Run the test-and-learn agenda and report performance to leadership
Support the lifecycle and membership side of the guest journey
Develop the email and SMS lifecycle roadmap connecting new guests to members and members to long-term loyalty
Own retention and second-visit performance by tracking results, identifying opportunities, and driving improvements
Partner with brand directors and Operations on membership journeys executable at the studio level
Define national and franchisee CRM roles and drive adoption with franchisee and field stakeholders
Partner with Customer Strategy on segmentation and translate it into measurable journeys
Own email and SMS journey design and roadmap across all five brands
Define triggers, audiences, suppression rules, and messaging logic
Run A/B tests, holdout groups, and control groups and apply results to future tests
Audit active journeys and prioritize improvements by retention, second visits, and revenue impact
Own performance reporting by journey, campaign, and brand
Establish measurement plans with GA4 tagging and tracking standards tied to bookings
Own deliverability and list health, including sender reputation, engagement, suppression, and list hygiene
Work directly in the enterprise data warehouse and BI tools such as Power BI
Define data feed and integration requirements and hold delivery to those requirements
Present results, insights, and recommendations to leadership and franchise stakeholders
Ensure email and SMS practices comply with TCPA, CAN-SPAM, and state privacy laws
Partner with brand, operations, technology, and legal teams
Manage platform and vendor relationships with the VP
Maintain SOPs, QA checklists, and training guides
Perform other duties and projects as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent experience
7+ years of experience in CRM, lifecycle, email, or SMS marketing
Proven track record in lifecycle strategy and retention, including repeat-visit, second-visit, and win-back programs
Hands-on experience with Iterable or a comparable marketing automation platform, such as Braze or Salesforce Marketing Cloud, including journey builds, segmentation, and testing
Experience designing and managing A/B tests, holdout groups, and structured experimentation programs
Experience presenting results and recommendations to senior leaders and franchisee audiences
Preferred: Experience in a membership, subscription, multi-location, or franchise environment
Preferred: Experience designing operating models and driving adoption with franchisee or field stakeholders
Ability to work independently, manage competing priorities, and make sound decisions amid ambiguity
Strong program management and prioritization skills across a multi-brand roadmap
Strong written and verbal communication, ability to turn complex data into clear recommendations, maintain distinct brand voices, and influence across teams
Strong analytical skills, including SQL and BI tools such as Power BI, GA4 tagging and measurement, and connecting results to business outcomes
Strong working knowledge of email and SMS compliance, including consent, opt-in, carrier registration, short codes, and state privacy requirements
Preferred: Working knowledge of deliverability and list health best practices
Preferred: Technical acumen with data feeds and integrations, and ability to specify requirements and challenge technical recommendations with data
Preferred: Strong business and financial acumen, including LTV models, retention metrics, and membership economics

Benefits

Comp & perks

Flexible time off and holiday schedule
Medical, dental, vision, and life insurance
Health Savings Account
Flexible Spending Account
401K match
Monthly allowance for spend at WellBiz Brands, Inc. owned brands
Cell Phone reimbursement
Free Employee Assistance Plan