Demand Generation, Marketing Content Manager

Wellfit

. Own and execute integrated B2B marketing campaigns to create awareness, generate qualified leads, and contribute to sales pipeline .

Posted 10/15/2026full-timeIrving • Texas • United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated B2B marketing campaigns that drive lead generation and sales pipeline growth, with a strong focus on content strategy, multichannel engagement, and performance measurement. Proficient in leveraging AI tools and creative technologies to enhance marketing productivity and effectiveness.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Multichannel CampaignsLead Generation and NurturingContent Development and StrategyCollaboration with Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementLead Conversion OptimizationAudience TargetingSEODigital Analytics

Soft Skills

Strong CommunicationCollaborationProject ManagementCreative ThinkingOrganization

Tools & Technologies

Marketing Automation PlatformsCanvaAdobe Creative SuiteFigmaChatGPT

Industry Keywords

HealthcareFintechSaaSB2B TechnologyDental

About the role

Key responsibilities & impact

Own and execute integrated B2B marketing campaigns to create awareness, generate qualified leads, and contribute to sales pipeline
Develop targeted programs for dental practices, healthcare organizations, partners, employers, payors, and other decision-makers
Partner with Sales to understand ideal customer profiles, buyer personas, prospect challenges, and lead-quality opportunities
Build multichannel campaigns across email, social media, landing pages, educational content, and other digital channels
Develop lead-nurturing campaigns that move prospects toward meaningful sales engagement
Track campaign effectiveness using engagement, lead conversion, lead quality, and pipeline contribution
Test messaging, channels, content formats, and campaigns to improve performance
Develop and execute content strategy across blogs, thought leadership, product education, customer stories, emails, landing pages, presentations, and campaigns
Translate complex healthcare, lending, payments, fintech, and SaaS concepts into audience-specific messaging
Own organic social media strategy and execution across LinkedIn, Facebook, Instagram, YouTube, and other platforms
Improve website content, landing pages, product messaging, calls to action, SEO, metadata, and conversion opportunities
Create and maintain sales enablement materials, product one-pagers, brochures, presentations, educational resources, and customer-facing collateral
Develop promotional campaigns and content for conferences, trade shows, and industry events
Execute pre-event and post-event marketing initiatives
Leverage ChatGPT, Claude, Canva, marketing automation platforms, and creative technologies
Develop AI-supported workflows for research, writing, campaign creation, creative production, and content repurposing
Collaborate with Sales, Product, leadership, Operations, internal stakeholders, and external partners
Build a scalable marketing function connecting creative execution to measurable business outcomes

Requirements

What you’ll need

6+ years of B2B marketing experience, ideally spanning content marketing, demand generation, digital campaigns, and growth marketing
Demonstrated ownership of marketing campaigns contributing to qualified lead generation, sales opportunities, or pipeline development
Strong writing, editing, storytelling, and content development capabilities
Experience building and executing integrated multichannel marketing campaigns
Understanding of B2B buyer journeys, audience targeting, lead nurturing, and conversion optimization
Ability to measure marketing effectiveness through commercial outcomes
Experience collaborating directly with Sales to align marketing initiatives with revenue objectives
Strong creative instincts and ability to develop differentiated messaging for complex products or services
Hands-on experience using AI tools to improve marketing productivity and execution
Ability to independently manage priorities, execute campaigns, and deliver results in a lean, fast-moving environment
Strong communication, collaboration, organization, and project management skills
Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology is nice to have
Familiarity with CRM platforms, marketing automation, campaign reporting, and lead attribution is nice to have
Working knowledge of SEO, landing pages, website content management, and digital analytics is nice to have
Experience with Canva, Adobe Creative Suite, Figma, Camtasia, or comparable design and video tools is nice to have
Experience developing product demos, video scripts, customer stories, or educational content is nice to have
Experience supporting trade show and event-related marketing campaigns is nice to have
A portfolio demonstrating creativity, content quality, and measurable campaign outcomes is nice to have

Benefits

Comp & perks

Competitive annual bonus
401(k) with up to a 4% match
Generous paid time off (PTO)
Medical insurance
Dental insurance
Vision insurance
Hybrid flexibility
Ownership and autonomy
Professional use of AI and emerging technologies
Cross-functional collaboration with Sales, Product, Operations, and company leadership