Wellfit

Brand Manager

• Create B2B marketing content communicating Wellfit’s value to providers, partners, payors, and business decision-makers
• Write and publish monthly blog content about dental office growth, patient financing, payment solutions, membership plans, provider education, and industry trends
• Develop copy for sales collateral, brochures, flyers, trade show materials, website pages, emails, and social posts
• Translate complex product and fintech concepts into clear, engaging messaging
• Manage Wellfit’s presence across LinkedIn, Facebook, Instagram, and YouTube
• Create and schedule social content for brand awareness, product education, event promotion, and customer engagement
• Monitor social engagement and performance
• Keep website content current and support content updates, SEO optimization, metadata improvements, and blog publishing
• Create and refresh sales materials, product flyers, brochures, one-pagers, customer-facing assets, and trade show materials
• Maintain organized collateral files and track printed-material inventory and reorders
• Coordinate booth materials, collateral, shipping, inventory, vendors, and logistics for trade shows and events
• Create event-specific flyers, handouts, signage, and promotional materials
• Use Claude, ChatGPT, Canva, design platforms, video tools, and other AI-enabled systems to create and improve marketing content
• Create scripts, voiceover content, product demo materials, short videos, and other multimedia assets as needed
• Collaborate with Sales, Operations, Product, leadership, internal stakeholders, external partners, vendors, and booth logistics partners

Marketing Content – Brand Specialist