Marketing Content – Brand Specialist

Wellfit

. Create B2B marketing content communicating Wellfit’s value to providers, partners, payors, and business decision-makers .

Posted 9/25/2026full-timeIrving • Texas • United StatesJuniorMid-Level💰 $92,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Create B2B marketing content communicating Wellfit’s value to providers, partners, payors, and business decision-makers
Write and publish monthly blog content about dental office growth, patient financing, payment solutions, membership plans, provider education, and industry trends
Develop copy for sales collateral, brochures, flyers, trade show materials, website pages, emails, and social posts
Translate complex product and fintech concepts into clear, engaging messaging
Manage Wellfit’s presence across LinkedIn, Facebook, Instagram, and YouTube
Create and schedule social content for brand awareness, product education, event promotion, and customer engagement
Monitor social engagement and performance
Keep website content current and support content updates, SEO optimization, metadata improvements, and blog publishing
Create and refresh sales materials, product flyers, brochures, one-pagers, customer-facing assets, and trade show materials
Maintain organized collateral files and track printed-material inventory and reorders
Coordinate booth materials, collateral, shipping, inventory, vendors, and logistics for trade shows and events
Create event-specific flyers, handouts, signage, and promotional materials
Use Claude, ChatGPT, Canva, design platforms, video tools, and other AI-enabled systems to create and improve marketing content
Create scripts, voiceover content, product demo materials, short videos, and other multimedia assets as needed
Collaborate with Sales, Operations, Product, leadership, internal stakeholders, external partners, vendors, and booth logistics partners

Requirements

What you’ll need

2+ years of experience in marketing, content creation, social media, brand marketing, communications, or a related role
Experience creating B2B marketing content
Strong writing skills for blogs, social posts, product copy, collateral, and customer-facing messaging
Creative portfolio including marketing assets such as blogs, social media posts, short-form content, collateral, campaigns, or videos
Comfort using AI tools for content creation, editing, design, research, and marketing execution
Strong understanding of social media platforms, especially LinkedIn, for a business audience
Ability to balance creativity with professionalism, brand consistency, and business outcomes
Strong organizational skills to manage collateral, vendors, timelines, files, and marketing inventory
Ability to work independently and take ownership
Sharp eye for messaging, design, tone, and audience fit
Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology is nice to have
Experience with SEO, blog strategy, metadata, website content management, or CMS tools is nice to have
Experience with Canva, Adobe Creative Suite, Figma, Camtasia, video editing tools, or similar platforms is nice to have
Experience supporting trade shows, conferences, event logistics, or printed collateral is nice to have
Experience creating product demo scripts, short videos, voiceover content, or customer education materials is nice to have

Benefits

Comp & perks

Hybrid work model based in Dallas with 3 days per week in office
Full medical insurance
Dental insurance
Vision insurance
Generous paid time off
Bonus eligibility
401(k) matching
Opportunity to grow with a profitable startup on a national trajectory