Marketing Manager – Brand & Sales Content

Wellfit

. Own and execute integrated B2B marketing campaigns to create awareness, generate qualified leads, and contribute to sales pipeline .

Posted 10/23/2026full-timeIrving • Texas • United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated B2B marketing campaigns that drive lead generation and sales pipeline growth, with a strong focus on content strategy and multichannel engagement. Proficient in leveraging AI tools to enhance marketing productivity and effectiveness while collaborating with sales teams to align initiatives with revenue objectives.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing CampaignsLead GenerationContent DevelopmentAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementContent StrategyLead NurturingConversion OptimizationAudience TargetingSEOEmail MarketingSocial Media MarketingDigital CampaignsData Analysis

Soft Skills

Strong CommunicationCollaborationProject ManagementAdaptabilityCreative Thinking

Tools & Technologies

AI ToolsMarketing Automation SoftwareCRM SystemsAnalytics PlatformsSocial Media Platforms

Industry Keywords

B2B MarketingDemand GenerationContent MarketingSales AlignmentBuyer Personas

About the role

Key responsibilities & impact

Own and execute integrated B2B marketing campaigns to create awareness, generate qualified leads, and contribute to sales pipeline
Develop targeted programs for dental practices, healthcare organizations, partners, employers, payors, and other decision-makers
Partner with Sales to understand ideal customer profiles, buyer personas, prospect challenges, and lead-quality opportunities
Build multichannel campaigns using email, social media, landing pages, educational content, and other digital channels
Develop lead-nurturing campaigns that move prospects toward sales engagement
Track campaign effectiveness using engagement, lead conversion, lead quality, and pipeline contribution
Develop and execute content strategy aligned with products, audiences, and growth objectives
Create blogs, thought leadership, product education, customer stories, emails, landing pages, presentations, and campaign content
Own organic social media strategy across LinkedIn, Facebook, Instagram, YouTube, and other platforms
Improve website messaging, landing pages, calls to action, SEO, metadata, and content conversion
Create and maintain sales collateral, product one-pagers, brochures, presentations, educational resources, and campaign assets
Develop marketing content and promotional campaigns for conferences, trade shows, and industry events
Leverage AI tools and develop repeatable AI-supported workflows for research, writing, campaign creation, creative production, and content repurposing
Collaborate with Sales, Product, leadership, internal stakeholders, and external partners to connect marketing activity to measurable commercial outcomes

Requirements

What you’ll need

6+ years of B2B marketing experience, ideally spanning content marketing, demand generation, digital campaigns, and growth marketing
Demonstrated ownership of marketing campaigns contributing to qualified lead generation, sales opportunities, or pipeline development
Strong writing, editing, storytelling, and content development capabilities
Experience building and executing integrated marketing campaigns across multiple channels
Understanding of B2B buyer journeys, audience targeting, lead nurturing, and conversion optimization
Ability to measure marketing effectiveness through meaningful commercial outcomes
Experience collaborating directly with Sales to align marketing initiatives with revenue objectives
Strong creative instincts and ability to develop differentiated messaging for complex products or services
Hands-on experience using AI tools to improve marketing productivity and execution
Ability to independently manage priorities, execute campaigns, and deliver results in a lean, fast-moving environment
Strong communication, collaboration, organization, and project management skills
Comfort receiving feedback, adapting quickly, and continuously improving work

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Generous paid time off (PTO)
Bonus eligibility
401(k) matching
Hybrid flexibility
Ownership and autonomy
Professional use of AI and emerging technologies
Cross-functional collaboration with Sales, Product, Operations, and company leadership