Creative Director

Wellness Pet Company

. Define and elevate how Wellness Pet Company shows up in the world .

Posted 9/24/2026full-timeBurlington • Massachusetts • United StatesLead💰 $162,900 - $247,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive creative leadership and strategic vision in brand development, with a strong ability to translate brand and business strategies into compelling creative expressions. Proven expertise in leading cross-functional teams and external agencies to deliver innovative brand identity and integrated consumer experiences.

Highest-signal resume keywords

Creative LeadershipBrand Strategy DevelopmentAgency ManagementVisual StorytellingConsumer Brand Evolution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative DirectionBrand Identity DevelopmentPackaging DesignIntegrated CampaignsCreative Problem SolvingPresentation SkillsDesign System LeadershipConsumer Insights AnalysisCreative ExecutionStrategic Thinking

Soft Skills

Collaborative LeadershipPersuasive CommunicationCuriosity About ConsumersCreative JudgmentConfidence in Decision-Making

Industry Keywords

Consumer Packaged GoodsWellnessBeautyLifestyleDesign-Driven Categories

About the role

Key responsibilities & impact

Define and elevate how Wellness Pet Company shows up in the world
Lead creative strategy, creative direction, and the quality of creative execution
Translate brand strategy, consumer understanding, and business priorities into distinctive creative ideas and expressions
Establish a clear creative point of view for the Wellness brand
Lead brand expression across brand identity, packaging, campaigns, content, digital, social, retail, innovation, and emerging consumer touchpoints
Work closely with the CMO, Brand, and Integrated Marketing teams
Lead external creative and design agency partners
Identify creative problems, sharpen strategy, and inspire better solutions rather than simply reacting to briefs
Articulate the thinking behind the work and build compelling creative narratives
Present and defend recommendations to the CEO and executive leadership team

Requirements

What you’ll need

12+ years of progressive creative leadership experience
Ideally, combined experience at a world-class creative/design agency and in senior in-house leadership for a consumer brand
Portfolio demonstrating exceptional creative thinking and execution across brand identity, packaging, campaigns, and integrated consumer experiences
Deep experience building and evolving consumer brands, ideally in CPG, food, wellness, beauty, lifestyle, or another highly design- and brand-driven category
Exceptional ability to translate brand and business strategy into creative strategy and creative expression
Strong experience leading major brand identity, packaging, or design-system work across complex portfolios
Experience leading external creative and design agencies
Demonstrated ability to inspire agency partners to produce their best work
Outstanding creative judgment and taste, with the ability to explain why something works
Exceptional written, verbal, and visual storytelling skills
Demonstrated ability to develop persuasive presentations and influence CEO and C-suite audiences
Comfort operating where there may not be an obvious answer, using strategy, judgment, and creativity to establish a clear path forward
Collaborative leadership style and confidence to maintain a strong point of view without making the creative process about ego
Deep curiosity about consumers, culture, design, and how great brands are built
Must reside within or be willing to relocate to a commutable distance from the Burlington office

Benefits

Comp & perks

Best-in-class benefits package
Warm and welcoming work environment
Professional learning and growth opportunities
Eligibility for participation in a bonus program may be included in the compensation package