Wellness Pet Company

Art Director

• Define and elevate how Wellness Pet Company shows up in the world
• Lead creative strategy, creative direction, and the quality of creative execution
• Translate brand strategy, consumer understanding, and business priorities into distinctive creative ideas and expressions
• Establish a clear creative point of view for the Wellness brand
• Lead brand expression across brand identity, packaging, campaigns, content, digital, social, retail, innovation, and emerging consumer touchpoints
• Work closely with the CMO, Brand, and Integrated Marketing teams
• Lead external creative and design agency partners
• Identify creative problems, sharpen strategy, and inspire better solutions rather than simply reacting to briefs
• Articulate the thinking behind the work and build compelling creative narratives
• Present and defend recommendations to the CEO and executive leadership team

Creative Director

Director

• Lead the development and execution of category management strategy
• Identify category, consumer, shopper, retailer, and competitive drivers to inform commercial growth strategies
• Translate complex data into actionable business intelligence that drives revenue, profit, market share, and category growth
• Develop selling stories, category recommendations, and strategic direction
• Serve as a senior category management partner to internal leadership and external retail customers
• Lead customer presentations, category reviews, executive communications, and board-facing materials
• Analyze syndicated, POS, shopper, and consumer data across assortment, merchandising, pricing, promotion, and competitive performance
• Lead analysis of business and channel performance to optimize commercial strategies and investments
• Oversee post-promotional analysis, including ROI, Cost to Acquire, and Lifetime Value
• Own the evolution of commercial data and reporting capabilities and establish a consistent source of truth
• Partner with IT to advance Power BI and other analytical capabilities and manage syndicated data partnerships
• Lead, coach, develop, and retain a high-performing category management team
• Establish priorities and build team capabilities
• Monitor market, trade, consumer, shopper, and competitive trends and communicate opportunities, risks, and implications to senior leadership
• Partner with Sales, Marketing, Brand, Finance, IT, and other functions to align category insights with measurable business results

Creative Director

Director, Category Management