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Channel Marketing Manager
WellnessLiving. Own partner marketing across activations, partner events, email invitations and follow-up, and partner social strategy .
About the role
Key responsibilities & impact- Own partner marketing across activations, partner events, email invitations and follow-up, and partner social strategy
- Plan and run partner event marketing, including pre-event outreach, invitations, activation support, and post-event follow-up
- Coordinate and produce partner-related webinars, podcast interviews, expert interviews, social content, and related assets
- Strengthen partner relationships and drive partner-sourced referral revenue
- Identify potential partners and introduce them to Channel Partnerships
- Manage the customer-referral program, including its calendar, activations, campaigns, invitations, and follow-up sequences
- Build and ship referral assets and campaign packages and measure referral performance
- Work with Channel Partnerships on targeting, timing, and handoff of referral-ready conversations
- Own The Founders’ Journey podcast calendar, guest booking, recording logistics, brand-safety review, and publishing
- Convert podcast conversations into clips, follow-up, and referral opportunities
- Recruit and maintain a customer advisory board of typically 8–12 operators
- Coordinate feature-preview sessions with Product, synthesize insights, and deliver written memos for Product
Requirements
What you’ll need- 4+ years in B2B channel marketing, partner marketing, or customer-referral / advocacy marketing
- Experience running partner events, co-marketing activations, and partner content such as webinars, interviews, and short-form video
- Experience managing a customer- or partner-referral program, including campaigns, email invitations, follow-up, and performance reporting
- Experience running a customer advisory board, champion group, or similar operator forum and turning conversations into product insight
- Comfort coordinating webinars, podcast interviews, and short-form video with Creative and Events
- Comfort being measured on referral volume and influenced pipeline
- Strong writing and editorial judgment, including session notes and insight memos
- Clear, confident communication with studio and wellness-business owners
- Highly organized and proactive, with the ability to run multiple programs from concept through completion with minimal oversight
- Nice to have: experience in wellness, fitness, beauty, or other multi-location SMB software; familiarity with Salesforce or a comparable CRM; existing relationships with studio founders or industry operators
Benefits
Comp & perks- Benefits
- Vacation
- Flexible hybrid work environment
- Professional growth and development opportunities
- Collaborative culture focused on creativity, innovation, and continuous learning