Demand Generation, Marketing Automation Specialist

Wenger Corporation

. Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy .

Posted 10/27/2026full-timeOwatonna • Minnesota • United StatesMid-LevelSenior💰 $65,000 - $87,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing integrated B2B demand-generation campaigns, utilizing Salesforce CRM for campaign execution and lead management, while analyzing performance metrics to optimize strategies. Strong communication skills facilitate collaboration across multiple brands and stakeholders to drive customer acquisition and retention.

Highest-signal resume keywords

Integrated B2B Demand-Generation CampaignsSalesforce CRM ManagementMarketing Automation PlatformsCampaign Performance AnalysisLead Qualification and Routing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentLead ManagementEmail CampaignsConversion TrackingA/B TestingSEOHTMLCSSDatabase Health ManagementLifecycle Marketing

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationCollaborationStakeholder ManagementAnalytical Thinking

Tools & Technologies

Salesforce EngagementGoogle AnalyticsAI-Enabled Marketing ToolsMarketing Technology IntegrationsEmail Nurture Programs

Industry Keywords

B2B MarketingMulti-Brand OrganizationCustomer Journey ProgramsLead Funnel ManagementComplex Buying Journeys

About the role

Key responsibilities & impact

Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy
Identify and develop campaign concepts supporting customer acquisition and retention, product promotion, cross-sell and upsell opportunities, and business growth
Define target audiences, messaging, channel strategies, content requirements, lead-management approaches, timelines, resources, and success measures
Lead and coordinate campaigns from ideation through launch, measurement, and optimization
Collaborate with Marketing Communications, Sales, Product Management, Digital, IT, the Web Team, agencies, contractors, and other partners
Align campaign priorities and develop coordinated content and communications plans with Marketing leadership, Sales, the Communications Coordinator, and the Content Specialist
Own Salesforce CRM campaign planning and execution, including segmentation, campaign setup, email and nurture programs, testing, tracking, reporting, and optimization
Develop and manage lead-nurture and customer journey programs across Wenger Corporation’s five brands, market segments, and audience types
Manage the lead funnel from inquiry through qualification, routing, nurturing, Sales handoff, follow-up, conversion, and performance measurement
Establish lead criteria, qualification standards, follow-up expectations, campaign goals, and shared success metrics with Sales and Marketing leadership
Support website lead-generation initiatives, including landing pages, forms, conversion tracking, lead-routing processes, and marketing technology integrations
Measure, analyze, and report campaign performance, lead quality, funnel movement, pipeline contribution, conversion, and return on marketing investment
Maintain campaign governance, quality assurance, data quality, reporting standards, and operating processes
Evaluate and responsibly use approved AI-enabled tools, marketing automation technologies, and emerging digital marketing practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or an equivalent combination of education and relevant experience
Experience developing and leading integrated B2B demand-generation campaigns from strategy and stakeholder alignment through execution, measurement, optimization, and reporting
Experience using marketing automation and CRM platforms to manage audience segmentation, email campaigns, nurture journeys, lead workflows, and reporting
Knowledge of lifecycle marketing, lead qualification and routing, database health, consent management, email deliverability, and campaign quality assurance
Experience with landing pages, website forms, tracking methods, conversion measurement, campaign analytics, and website-to-CRM workflows
Ability to analyze campaign and funnel performance, recommend improvements, and manage multiple brands, audiences, stakeholders, priorities, and deadlines
Strong written and verbal communication skills with the ability to translate strategy, data, and customer insights into clear, actionable direction
Experience in a multi-brand B2B organization with long or complex customer buying journeys preferred
Experience with Salesforce, Salesforce Engagement, Google Analytics, SEO, paid media, A/B testing, attribution, and performance optimization preferred
Familiarity with HTML and CSS and experience coordinating agencies, contractors, creative teams, and technical partners preferred
Experience in manufacturing, music education, performing arts, athletics, live entertainment, or another complex B2B market preferred
Working knowledge of approved AI-assisted marketing tools and responsible-use practices preferred
Must reside within reasonable commutable distance to the Owatonna, Minnesota facility

Benefits

Comp & perks

Paid Time Off
9 Paid Holidays
Generous Profit Sharing
Medical, Dental and Vision Insurance
Spending Accounts – HSA, FSA, DCFSA
Company Paid Short-term and Long-term Disability Insurance
401k Retirement Plan with Company Match
Company Paid Life Insurance
Supplemental Life Insurance
Onsite Fitness Center
Employee Assistance Program
Tuition Reimbursement Program
Hybrid work schedule with Tuesdays and Fridays as home office workdays