Head of Sales

WeSki

. Build the sales function and design the sales process from first contact through booked holiday .

Posted 11/4/2026full-timeRemote • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales leadership with a focus on building and optimizing sales processes, coaching teams, and leveraging AI-powered tools to enhance performance in the UK consumer travel market.

Highest-signal resume keywords

Sales LeadershipSales Process DevelopmentData LiteracyCustomer CommunicationTravel Industry Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyKPI DefinitionConsultative SellingSales Performance MonitoringSales Team DevelopmentHigh-Value SalesSales ToolingAI ImplementationMarket AnalysisTarget Ownership

Soft Skills

Strong OrganizationSelf-DirectionExcellent Communication

Tools & Technologies

AI ToolsSales Automation Tools

Industry Keywords

Travel IndustryEuropean ResortsUK Consumer MarketLeisure MarketTour Operator

About the role

Key responsibilities & impact

Build the sales function and design the sales process from first contact through booked holiday
Define sales strategy, target customers and channels
Define KPIs, monitor performance and report results to senior leadership
Handle customer conversations directly, particularly in the early months
Lead, coach and develop the sales team
Test approaches, measure results and iterate
Work with Product and Technology to shape sales tooling and automation
Identify and implement AI-powered tools and workflows
Partner with Growth and Operations to improve enquiries and delivery
Recruit, onboard and develop future team members
Represent customer needs and help shape the product

Requirements

What you’ll need

6+ years of experience in sales leadership, including managing, coaching, and developing sales teams
Genuine skiing expertise and first-hand knowledge of European resorts
Background in travel, as a travel agent, tour operator or equivalent
Proven experience selling high-value, considered purchases to UK consumers in a consultative, advice-led way
Strong business acumen
Deep understanding of the UK consumer travel or leisure market, including how UK customers research and buy
Experience building a sales process or function from scratch, or substantially rebuilding an existing one
Comfort owning a target and being measured against it
Data literacy to define sensible metrics and interpret them honestly
Excellent written and verbal communication skills in English
Self-direction and strong organization
Comfort using AI and automation tools as part of everyday work
Flexibility during the peak booking period, including weekend availability as needed
Proficiency in French or other European languages is advantageous, not mandatory

Benefits

Comp & perks

Fully remote work
Weekend availability as needed during the peak booking period