Senior Field Marketing Manager

West Fraser

. Lead a team of eight field marketing professionals across assigned geographic territories .

Posted 10/30/2026full-timeRemote • Minnesota • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership in managing a geographically dispersed team while effectively aligning regional marketing strategies with organizational goals. Possesses extensive knowledge of construction practices, building materials, and technical sales to drive customer engagement and market intelligence.

Highest-signal resume keywords

Leadership And Team DevelopmentField Marketing ExpertiseConstruction Practices KnowledgeMarket Analysis And IntelligenceCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Field MarketingTechnical SalesConstruction PracticesBuilding CodesProduct ApplicationsMarket AnalysisPerformance ManagementContinuous ImprovementTalent DevelopmentSuccession Planning

Soft Skills

Communication SkillsInterpersonal SkillsDecision-MakingConflict ResolutionCollaboration

Tools & Technologies

Microsoft OutlookMicrosoft WordMicrosoft PowerPointMicrosoft ExcelMicrosoft Teams

Certifications & Qualifications

Bachelor's Degree In Related FieldEngineering AccreditationArchitecture AccreditationConstruction Management Accreditation

Industry Keywords

Building MaterialsWood ProductsHome ConstructionCommercial ConstructionIndustrial MarketsPro-DealersRetail AccountsContractorsArchitectsEngineers

About the role

Key responsibilities & impact

Lead a team of eight field marketing professionals across assigned geographic territories
Set expectations, priorities, and performance objectives aligned with West Fraser’s sales, marketing, customer, and business goals
Conduct one-on-one meetings, performance discussions, field visits, and development planning
Promote a safe, respectful, inclusive, and collaborative work environment
Allocate territories, accounts, projects, and workloads to support market coverage, customer service, and productivity
Oversee regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers
Build and maintain customer relationships through service, follow-up, technical support, and understanding customer needs
Guide promotion of new and existing West Fraser products and ensure accurate product and application messaging
Serve as senior subject matter resource for technical questions, product applications, building-code issues, and customer concerns
Oversee market intelligence and reporting on product usage, construction activity, customer needs, competitive threats, and emerging opportunities
Partner with Sales, Marketing, mill operations, technical resources, Human Resources, and other internal stakeholders
Ensure timely handling of product concerns and claims through documentation, communication, escalation, and coordination
Review team plans, activities, budgets, and results; identify performance gaps and implement corrective actions or continuous-improvement initiatives
Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-facing activities
Contribute field perspectives to organizational planning, product strategy, sales initiatives, and marketing programs
Demonstrate sound judgment, integrity, humility, accountability, teamwork, and responsible decision-making

Requirements

What you’ll need

Bachelor’s degree in a related field or an equivalent combination of education and relevant experience in field marketing, sales, construction, building materials, or the wood products industry
Ten or more years of progressively responsible experience related to home construction, commercial construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related industry
Demonstrated experience leading, coaching, and developing employees, including setting expectations, managing performance, and supporting career development
Strong knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners
Proven ability to translate organizational objectives into regional plans, team priorities, measurable goals, and consistent field execution
Strong business judgment and ability to analyze market information, customer needs, product usage, performance trends, and competitive threats
Excellent planning, organization, prioritization, and time-management skills
Ability to lead a geographically dispersed team and manage competing demands
Excellent written, verbal, presentation, facilitation, and interpersonal communication skills
Ability to build trust, influence decisions, resolve conflict, and collaborate effectively across functions and organizational levels
Strong technical aptitude and ability to communicate complex product and application information clearly and accurately
Proficiency with Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems used for communication, planning, reporting, and performance management
Ability and willingness to travel regularly within the assigned region and to other locations as business needs require
Must be able to travel via car and air when required
Engineering, architecture, building science, construction management, or related professional education or accreditation is an advantage
Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products is an advantage
Experience reading and interpreting construction documents, specifications, and applicable building-code requirements is an advantage
Experience developing talent, succession plans, standardized work practices, and measurable continuous-improvement initiatives is an advantage
Experience partnering with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization is an advantage

Benefits

Comp & perks

Full-time remote position
Regular travel within the assigned region and to other locations as business needs require
Opportunity to lead, coach, develop, and support a team of eight field marketing professionals
Opportunity for career development and succession planning involvement
Participation in customer meetings, industry events, trade associations, and conferences