Assistant Manager, Consumer Services

Western Union

. Support planning, development, and execution of marketing initiatives across Western Union’s US Consumer Services portfolio .

Posted 10/23/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $89,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated marketing initiatives across various channels, including digital, email, and retail, while effectively coordinating cross-functional teams and ensuring compliance with brand standards and regulatory requirements.

Highest-signal resume keywords

Integrated Marketing Campaign ManagementProject ManagementCross-Functional Team CoordinationSales Enablement Material DevelopmentDigital Marketing Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementMarketing Strategy DevelopmentCustomer Communication DevelopmentCreative Development CoordinationPerformance ReportingBudget AdministrationLocalization CoordinationContent ManagementDigital Content CreationRetail Marketing Asset Development

Soft Skills

Organizational SkillsCommunication SkillsProblem-Solving SkillsAbility to Manage Multiple PrioritiesAnticipation of Project Needs

Tools & Technologies

Microsoft ListsSharePointJiraSmartsheetEmail Marketing PlatformsSocial Media Management ToolsContent Management SystemsProject Management Software

Industry Keywords

Financial ServicesPaymentsConsumer ProductsRetail ServicesRegulated IndustryDigital MarketingEmail MarketingSocial Media MarketingCampaign MeasurementSales Enablement

About the role

Key responsibilities & impact

Support planning, development, and execution of marketing initiatives across Western Union’s US Consumer Services portfolio
Manage multiple marketing programs from concept through execution
Develop integrated marketing initiatives across Bill Pay, lending, prepaid services, digital products, and emerging consumer services
Manage marketing programs through planning, creative briefing, approvals, production, deployment, and performance reporting
Translate business objectives and product requirements into marketing strategies, campaign plans, creative briefs, and customer-facing communications
Maintain marketing calendars, project plans, and status reports
Coordinate with internal stakeholders, cross-functional teams, and external partners
Identify project risks, dependencies, and resource needs and escalate issues
Support annual marketing strategies, roadmaps, and campaign calendars
Coordinate customer marketing campaigns across email, paid social media, partner channels, websites, landing pages, retail locations, and digital out-of-home media
Manage creative development, proofing, legal and compliance approvals, print production, and deployment
Develop business-to-consumer and business-to-business marketing content
Coordinate website and landing-page updates
Support recurring promotional emails, product notifications, and seasonal campaigns
Ensure materials align with brand standards, product positioning, regulatory requirements, and channel specifications
Coordinate localization and translation activities
Develop sales enablement materials for the US Consumer Services portfolio and North America Sales team
Manage sales brochures, product sheets, presentations, training resources, agent marketing kits, and customer-facing collateral
Maintain product playbooks
Coordinate retail marketing materials and agent-facing resources
Support agent marketing pilots and incentive programs
Serve as central marketing point of contact for assigned initiatives and product launches
Coordinate partner and stakeholder reviews, feedback, revisions, and final approval
Support marketing activities for product launches, integrations, pricing changes, and geographic or channel expansions
Facilitate project meetings, document decisions and action items, and communicate status updates
Establish repeatable processes, templates, and workflows
Coordinate campaign measurement and performance reporting
Prepare performance readouts, presentations, project updates, and business reviews
Maintain records of project status, approvals, deliverables, decisions, and results
Recommend improvements using performance insights and stakeholder feedback
Support budget administration, purchase requests, invoice processing, expense tracking, and vendor coordination
Coordinate with agencies, printers, production partners, translation providers, and marketing vendors
Manage production schedules, estimates, proofs, approvals, fulfillment, and distribution
Monitor vendor deliverables and support inventory management
Identify opportunities to improve production efficiency, reduce costs, and streamline workflows

Requirements

What you’ll need

3+ years of experience in marketing, campaign management, project management, communications, product marketing, partner marketing, or a related field
2+ years of experience in organizational and project-management skills, with demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment
Experience coordinating marketing projects from concept through execution
Experience developing customer communications, digital content, sales enablement materials, or retail marketing assets
Ability to coordinate cross-functional teams and manage complex review and approval processes
Ability to translate business and product requirements into clear, customer-focused marketing materials
Bachelor’s degree in marketing, communications, business, or a related field is preferred
Experience in financial services, payments, consumer products, retail services, or another regulated industry is preferred
Experience supporting integrated marketing campaigns across digital, email, social media, website, retail, and partner channels is preferred
Experience coordinating creative development, print production, localization, or external vendor relationships is preferred
Familiarity with digital marketing, paid media, search engine optimization, campaign measurement, and content-management processes is preferred
Experience developing sales enablement materials, product playbooks, or field marketing programs is preferred
Experience using project-management and collaboration tools, such as Microsoft Lists, SharePoint, Jira, Smartsheet, or similar platforms is preferred
Ability to work independently, anticipate project needs, and bring structure to complex or evolving initiatives is preferred

Benefits

Comp & perks

Short-term incentives
Multiple health insurance options
Accident and life insurance
Best-in-class development platforms
Medical, dental, vision, and life insurance
Paid time off
Parental leave
Global adoption assistance
401(k) plan
Hybrid work with office attendance a minimum of three days a week
Opportunities to learn new skills and build a career
Competitive compensation package