Director, Regional Marketing Analytics

Western Union

. Lead the marketing analytics strategy and roadmap .

Posted 9/18/2026full-timeAtlanta • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in leading marketing analytics strategies, with a strong focus on performance measurement, customer lifecycle analytics, and advanced attribution methodologies. Proven ability to translate complex data insights into actionable business recommendations while managing and developing high-performing analytics teams.

Highest-signal resume keywords

Marketing Analytics StrategyPerformance AnalyticsAttribution ModelingSQL ProficiencyTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AnalyticsGrowth AnalyticsData SciencePerformance Marketing AnalyticsCustomer SegmentationLTV ModelingFunnel AnalyticsROI MeasurementExperimentation DesignIncrementality Testing

Soft Skills

Stakeholder ManagementExecutive CommunicationTeam Development

Tools & Technologies

SQLTableauPower BI

Industry Keywords

Digital MarketingFintechE-commerceConsumer TechnologyMarketplace

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Lead the marketing analytics strategy and roadmap
Guide marketing investment decisions, growth priorities, performance measurement, and channel optimization
Own performance analytics across digital and offline channels
Develop attribution, media mix modeling, incrementality testing, ROI measurement, forecasting, and test-and-learn frameworks
Drive customer lifecycle marketing analytics across acquisition, onboarding, engagement, retention, reactivation, lifetime value, and segmentation
Build experimentation frameworks, dashboards, and insight delivery mechanisms
Translate complex analysis into executive-ready recommendations on channel mix, budget allocation, audience strategy, creative effectiveness, and scaling opportunities
Partner with Marketing, Digital Product, Finance, Engineering, Data Science, and regional teams
Lead, coach, and develop a marketing analytics team
Establish governance, data quality standards, scalable measurement practices, and consistent reporting routines

Requirements

What you’ll need

Bachelor's degree in a quantitative field such as economics, statistics, engineering, data science, analytics, business, or a related discipline required
Master's degree or MBA preferred
10-12+ years of experience in marketing analytics, growth analytics, data science, performance marketing analytics, or related analytical roles
3-5+ years in leadership roles
Deep marketing analytics experience, especially performance analytics across channels
Advanced knowledge of marketing attribution, media mix modeling, incrementality testing, experimentation design, customer segmentation, LTV modeling, funnel analytics, and marketing ROI measurement
Experience supporting customer lifecycle marketing across acquisition, onboarding, engagement, retention, reactivation, personalization, and lifecycle performance optimization
Strong technical capability with SQL and BI/data visualization tools such as Tableau or Power BI
Proven ability to connect analytics to business outcomes
Experience in digital, fintech, payments, consumer technology, marketplace, e-commerce, or other high-scale B2C environments preferred
Strong stakeholder management and executive communication skills
Demonstrated ability to lead teams, develop talent, establish measurement standards, and build scalable analytics practices in a matrixed environment

Benefits

Comp & perks

Short-term incentives
Multiple health insurance options
Accident and life insurance
Best-in-class development platforms
Paid Time Off
Medical, Dental and Life Insurance
Tuition Assistance Program
Parental Leave
One day volunteer time off
$0 Money Transfer Fee Discount Code – Quarterly
Recognition Program “Game Changers”
Employee Discount Program
Global Adoption Assistance
Global Scholarship Awards Program
401K plan