Senior Manager, Content Strategy, Copywriting

. Lead Western Union's Content team and shape how customers experience the brand through words .

Posted 9/25/2026full-timeUnited StatesSenior💰 $117,000 - $156,000 per yearWebsite

Key responsibilities & impact

Lead Western Union's Content team and shape how customers experience the brand through words
Oversee writers and editors creating and editing content for digital products, digital experiences, promotional emails, social posts, blogs, and service communications
Define and execute content strategies supporting customer experience, business objectives, and organic growth
Identify opportunities to improve content performance, consistency, and governance
Partner across teams to align content efforts with organizational priorities
Advocate for customer-focused communication and plain-language principles
Create, review, and optimize high-volume content across digital pages, landing pages, blogs, FAQs, promotional emails, service messaging, SMS, and product experiences
Contribute hands-on copywriting and editing for approximately 35% of the role
Leverage technologies and AI to augment production while protecting messaging quality and brand reputation
Ensure consistent voice, tone, and customer experience across touchpoints
Serve as content lead for key strategic initiatives and programs
Manage competing stakeholder requests and prioritize content work
Establish and improve processes driving efficiency, visibility, and scalability
Communicate content recommendations and strategy to leadership and business partners
Coach and elevate the content team while supporting business priorities

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field
8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines
3+ years of people leadership experience, including managing and developing content professionals
Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities
Experience developing multi-channel content strategies and content governance frameworks
Ability to simplify complex information and create clear, compelling customer-focused communications
Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams
Strong program management and organizational skills
Experience supporting digital products, customer experience, fintech, financial services, or technology organizations
Experience leading SEO-driven content initiatives and organic growth programs
Familiarity with AI-powered content creation, optimization, and editorial workflows
Experience building or scaling content operations within a growing or evolving organization
Experience developing editorial standards, style guides, and content governance processes
Candidates must be authorized to work in the United States on a full-time basis; visa sponsorship is not available
Candidates must be based in Atlanta, NYC, or Denver, or willing to relocate to one of these locations
Ability to work from the office at least three days per week

Comp & perks