Sales Representative

Westfalia Fruit

. Manage and grow relationships with existing customers and take ownership of overall account performance .

Posted 9/30/2026full-timeOxnard • California • United StatesMid-LevelSenior💰 $78,000 - $106,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong account management and business development capabilities, with a focus on building customer relationships and driving profitable growth. Proficient in pricing strategies, market analysis, and cross-functional collaboration to meet customer needs and execute commercial objectives.

Highest-signal resume keywords

Account ManagementBusiness DevelopmentCommercial NegotiationCustomer Relationship ManagementMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesPricing StrategyProfitability AnalysisForecastingNegotiation

Soft Skills

CommunicationProblem-SolvingOrganizationSelf-DirectedIntegrity

Industry Keywords

Fresh ProduceFoodserviceGrocery RetailFood IndustryCommercial Strategy

About the role

Key responsibilities & impact

Manage and grow relationships with existing customers and take ownership of overall account performance
Identify opportunities to expand existing business through increased volume, new programs, and additional product offerings
Develop new business opportunities aligned with Westfalia Fruit’s commercial strategy and profitability objectives
Understand customer needs, priorities, and market dynamics to identify opportunities and provide effective solutions
Manage pricing and commercial negotiations with an understanding of supply, costs, margins, market conditions, and profitability
Monitor market conditions, customer trends, competitive activity, and supply dynamics
Collaborate with operations, procurement, logistics, quality, and finance to execute customer commitments
Take ownership of customer issues and opportunities with clear communication and follow-through
Maintain accurate sales forecasts, pricing, customer information, and other commercial data
Represent Westfalia Fruit professionally with customers, industry partners, and at relevant trade events

Requirements

What you’ll need

Experience in sales, account management, business development, or a related commercial role, preferably within fresh produce, foodservice, grocery retail, or the broader food industry
Demonstrated ability to build, manage, and grow strong customer relationships
Strong commercial judgment with an understanding of pricing, margins, market conditions, and profitable growth
Ability to manage existing business while proactively identifying and developing new opportunities
Strong communication, negotiation, organization, and problem-solving skills
Self-directed and accountable, with strong follow-through and the ability to work effectively across different areas of the business
For more experienced candidates, established industry relationships and a proven track record of developing profitable new business would be highly valued
Experience managing strategic accounts, negotiating commercial programs, and contributing to broader sales strategy would also be valued
Deliver work aligned to customer needs and quality
Communicate clearly and support team success
Act with integrity and speak up when needed
Continuously learn and adapt
Build respectful and trusting relationships

Benefits

Comp & perks

Competitive salary
401(k) retirement plan
100% covered medical, dental and vision insurance
Life insurance
15 days’ paid vacation per year
Paid sick leave
8 paid holidays
Floating holiday