Integrated Communications Lead

Westfield Insurance

. Develop and execute strategic communications plans for designated business segments.

Posted 10/13/2026full-timeWestfield Center • Ohio • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing strategic communications plans, aligning marketing communications with business goals, and managing brand reputation. Proficient in leading change-management communications and creating diverse communication assets to support business objectives.

Highest-signal resume keywords

Strategic Communications PlanningChange-Management CommunicationsBrand Reputation ManagementProject Management Professional (PMP)Digital Marketing Communications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications StrategyMarketing Campaign DevelopmentContent CreationData-Driven MarketingProject Management

Soft Skills

CollaborationAdvisory SkillsLeadership Communication

Tools & Technologies

Social Media PlatformsVideo Production ToolsCreative Design Software

Certifications & Qualifications

Project Management Professional (PMP)

Industry Keywords

Business TransformationChange ManagementBrand VoiceMarket PositioningAudience Engagement

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Develop and execute strategic communications plans for designated business segments.
Advise business leaders and collaborate with leadership and marketing teams to align communications with business goals.
Lead change-management communications for employees and agents during business transformations, process changes, and technology implementations.
Design communications assets including agency, internal, executive, marketing, event, promotional, video, and social media content.
Align marketing communications with operations, campaigns, offers, and events.
Champion the Westfield brand voice, reputation, value proposition, and market positioning.
Develop data-driven traditional and digital marketing communications campaigns.
Create and maintain project plans in collaboration with the creative design team.
Provide executive communications counsel, message development, presentations, and leadership content.
Manage reputation and brand communications aligned with business goals.
Organize communications for assigned audiences in collaboration with distributors and managers.
Improve the quality and consistency of communication tools using industry and channel knowledge.
Lead value-added events, communications, and initiatives that support business objectives.

Requirements

What you’ll need

7+ years of experience in Communications, Marketing or a related field.
Bachelor’s degree in Business, Marketing, Communications or a related field and/or commensurate work experience.
Project Management Professional (PMP).