Regional Sales Manager

Westlake Financial

. Report to the National Sales Director .

Posted 10/13/2026full-timeAtlanta • United StatesMid-LevelSenior💰 $61,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in auto finance and vehicle leasing, with a strong ability to cultivate dealer relationships and drive sales growth. Proficient in analyzing market conditions and leveraging software tools to enhance sales strategies and achieve leasing goals.

Highest-signal resume keywords

Auto Finance ExperienceDealer Relationship ManagementSales Strategy DevelopmentSalesforce CRM ProficiencyPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lease OriginationMarket AnalysisFinancial AnalysisAlgebra and GeometryLender Partner Guidelines Interpretation

Soft Skills

Persuasive CommunicationProblem-SolvingInterpersonal SkillsTeam CollaborationAdaptability

Tools & Technologies

Salesforce CRMDealerTrackReynolds & Reynolds ERA/IgniteCDKMGauge

Certifications & Qualifications

Fifth-Year College or University Program Certificate

Industry Keywords

Vehicle Lease IndustryCredit Union ExperienceAuto Dealership RelationshipsIndirect LeasingMarket Conditions Monitoring

About the role

Key responsibilities & impact

Report to the National Sales Director
Drive growth of the company’s business model through sales strategies and goals
Assist development and growth of assigned dealer bases within the territory
Achieve new lease origination goals by adding dealers and growing the existing dealer network
Act as primary liaison between CULA, credit union dealer representatives, and approved dealers
Cultivate and enhance relationships with participating auto dealerships
Establish professional dealership relationships to generate indirect leasing volume
Contact and visit prospective dealers to present CULA’s indirect leasing services
Conduct presentations and training for auto dealers at all levels
Study existing and potential dealer volume to focus sales efforts
Work with Lender Partner dealer representatives to increase participating dealers and monthly lease volume
Maintain consistent communication with approved dealer partners
Monitor market conditions and recommend changes to current products and development of new products
Build partner relationships with management employees of CULA’s Lender Partners
Contact and visit Lender Partners regarding projects, products, and services
Analyze money factors, dealer participation criteria, and lending guidelines
Create and present recommendations for changes to Lender Partner guidelines
Represent CULA at appropriate trade conferences
Investigate and resolve customer, lender, and dealer complaints
Maintain activity and client contact information in Salesforce CRM
Compile monthly volume statistics for management
Submit daily call reports, weekly work plans, and monthly and annual territory analyses
Analyze and report competitor monthly payment structures, residual values, and money factors
Analyze and report competitor geographic market strategies
Use sales tools such as mGauge, AutoCount, NCUA/FDIC data, ALG Residual Forecasts, and Risk Analysis to refine sales strategies and program guidelines
No supervisory responsibilities

Requirements

What you’ll need

Experience in the auto finance or vehicle lease industries is required; CULA leasing experience preferred
Banking or credit union industry experience desired
Fifth-year college or university program certificate, or five to ten years of highly successful and proven industry-related experience and/or training, or equivalent combination of education and experience is required
Current driver’s license and auto insurance
Own or access a reliable vehicle for transportation
Frequent travel required, up to 70% per year
Understanding of software packages applicable to various projects
Strong familiarity with proprietary software after training
Competent and proficient understanding of all Microsoft Office software
Ability to work independently and in a team-oriented, collaborative environment
Ability to adapt to shifting priorities, demands, and timelines through analytical and problem-solving capabilities
Ability to read communication styles across a broad spectrum of disciplines
Persuasive, encouraging, and motivating abilities
Ability to elicit cooperation from upper management, clients, contractors, and other departments
Strong written and verbal communication skills
Strong interpersonal skills
Ability to learn, understand, and apply new technologies
Ability to read, analyze, and interpret Lender Partner rate sheets
Ability to respond tactfully to customer, regulatory agency, and business-community inquiries or complaints
Ability to effectively present information and ideas to management, Lender Partners, and dealer principals
Ability to calculate discounts, interest, commissions, proportions, percentages, area, circumference, and volume
Ability to apply basic algebra and geometry concepts
Ability to define problems, collect data, establish facts, draw valid conclusions, and interpret technical instructions
Become proficient in DealerTrack, Reynolds & Reynolds ERA/Ignite, CDK, and CU Direct; previous experience preferred
Ability to lift or move up to 40 pounds occasionally

Benefits

Comp & perks

First-year six-month training guarantee
Monthly vehicle mileage reimbursement program averaging $450/month
Company-issued credit card, laptop, phone, and printer
401(k) with matching available
Company-owned stock
Roth IRA with matching available
Medical, dental, and vision benefits starting at 60 days
Life insurance and long-term disability plans
Flexible Spending Account
401(k) matching
Employee Stock Ownership Program in an $18.2 billion company, plus company matching
Wellness programs
Metro Tap Card and Metro-link reimbursement for Los Angeles, CA employees only
Career path opportunities
Discounts on parks, museums, movie tickets, and attractions
Annual flu shot
Paid vacation days
Paid sick days
Paid holidays
HGym for Los Angeles, CA and Dallas, TX offices
Rental car discounts
Dell Member Purchase Program
UKG Wallet