Regional Sales Manager

Westlake Financial

. Report to the National Sales Director .

Posted 10/13/2026full-timeAtlanta • United StatesMid-LevelSenior💰 $61,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in auto finance and vehicle leasing, with a strong ability to develop and execute sales strategies while maintaining relationships with dealers and lender partners. Proficient in analyzing market conditions and leveraging sales tools to drive growth and achieve leasing goals.

Highest-signal resume keywords

Auto Finance ExperienceSales Strategy DevelopmentDealer Relationship ManagementSalesforce CRM ProficiencyAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lease OriginationMarket AnalysisFinancial AnalysisSales ExecutionPresentation SkillsMathematical CalculationsData InterpretationMicrosoft Office ProficiencyDealer Desking ToolsProprietary Software Familiarity

Soft Skills

Strong Communication SkillsInterpersonal SkillsTeam CollaborationTactful Customer InteractionIndependent Work Ability

Tools & Technologies

Sales ToolsDealerTrackReynolds & Reynolds ERA/IgniteCDKCU DirectSalesforce CRMMGaugeAutoCountNCUA/FDIC DataALG Residual Forecasts

Certifications & Qualifications

Driver's LicenseAuto Insurance

Industry Keywords

Auto FinanceVehicle LeasingCredit UnionBankingCULA LeasingDealer Network GrowthIndirect Leasing ServicesMarket Conditions MonitoringLender Partner GuidelinesDealer Participation Criteria

About the role

Key responsibilities & impact

Report to the National Sales Director
Drive growth of the company’s business model in the assigned territory
Develop and execute sales strategies and goals
Assist with development and growth of assigned dealer bases
Achieve new lease origination goals by adding dealers and growing the existing dealer network
Act as liaison between CULA, credit union dealer representatives, and approved dealers
Maintain best practices and tools for sales execution
Recommend new ideas and processes for lease origination growth
Cultivate and enhance relationships with participating auto dealerships
Contact and visit prospective dealers to present indirect leasing services
Conduct presentations and training for auto dealers
Study dealer volume and focus sales efforts accordingly
Work with Lender Partner dealer representatives to increase participating dealers and monthly leases
Maintain consistent communication with approved dealer partners
Monitor market conditions and recommend changes to current products and development of new products
Build relationships with Lender Partner management
Visit Lender Partners to present open projects, products, and services
Analyze money factors, dealer participation criteria, and lending guidelines
Create and present recommendations for changes to Lender Partner guidelines
Use dealer desking tools such as DealerTrack, Reynolds & Reynolds ERA/Ignite, CDK, and CU Direct
Represent CULA at appropriate trade conferences
Investigate and resolve customer, lender, and dealer complaints
Maintain activity and client contact information in Salesforce CRM
Compile monthly volume statistics
Submit daily call reports, weekly work plans, and monthly and annual territory analyses
Analyze competitor monthly payment structures, residual values, and money factors
Analyze competitor geographic market strategies
Use sales tools such as mGauge, AutoCount, NCUA/FDIC Data, ALG Residual Forecasts, and Risk Analysis to refine sales strategies and program guidelines

Requirements

What you’ll need

Experience in the auto finance or vehicle lease industries is required
Experience with CULA leasing preferred
Experience in the banking or credit union industries desired
Fifth year college or university program certificate; or five to ten years of highly successful and proven industry-related experience and/or training; or equivalent combination of education and experience is required
Ability to read, analyze, and interpret Lender Partner rate sheets
Ability to respond tactfully to customer, regulatory agency, and business community inquiries or complaints
Ability to effectively present information and ideas to management, Lender Partners, and dealer principals
Ability to calculate discounts, interest, commissions, proportions, percentages, area, circumference, and volume
Basic algebra and geometry knowledge may be needed
Ability to define problems, collect data, establish facts, draw valid conclusions, and interpret technical instructions
Current driver's license and auto insurance
Own or access a reliable vehicle
Frequent travel required, up to 70% per year
Understanding of software packages applicable to various projects
Strong familiarity with proprietary software after training
Competent and proficient understanding of all Microsoft Office software
Ability to work independently and in a team-oriented, collaborative environment
Analytical and problem-solving capabilities
Strong written and verbal communication skills
Strong interpersonal skills
Ability to learn, understand, and apply new technologies
Ability to lift or move up to 40 pounds occasionally

Benefits

Comp & perks

Six-month training guarantee
Monthly vehicle mileage reimbursement program averaging $450/month
Company-issued credit card, laptop, phone, and printer
401(k) with matching available
Company-owned stock
Roth IRA with matching available
Medical, dental, and vision benefits starting at 60 days
Life insurance and long-term disability plans
Flexible Spending Account
Employee Stock Ownership Program with company matching
Wellness programs
Metro Tap Card and Metro-link reimbursement for Los Angeles, CA employees
Career path opportunities
Discounts on parks, museums, movie tickets, and attractions
Annual flu shot
Paid vacation days
Paid sick days
Paid holidays
HGym for Los Angeles, CA and Dallas, TX offices
Rental car discounts
Dell Member Purchase Program
UKG Wallet