Marketing Automation, CX Strategist

WEX

. Design automated customer experiences aligned with business objectives and target outcomes .

Posted 9/22/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing automation and personalization development, leveraging platforms like Salesforce Marketing Cloud and HubSpot to drive customer engagement. Strong analytical skills enable the interpretation of data insights for continuous optimization of marketing strategies.

Highest-signal resume keywords

Marketing Automation DevelopmentSalesforce Marketing CloudA/B Testing and ExperimentationData Analysis and InsightsAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationPersonalization DevelopmentData-Driven InsightsContent Strategy DevelopmentBehavior-Based MarketingPerformance Metrics AnalysisLead ScoringCRM Marketing StrategyGraphic DesignCopywriting

Soft Skills

Analytical Problem-SolvingExcellent CommunicationStakeholder EducationCollaborationActionable Recommendations

Tools & Technologies

Salesforce Marketing CloudMarketoHubSpotOptimizelyCRM SystemsAnalytics ToolsAI Tools

Industry Keywords

B2B MarketingCustomer Lifecycle MarketingMarketing TrendsCompetitor AnalysisAgency-Client Experience

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design automated customer experiences aligned with business objectives and target outcomes
Partner with CX Automation Engineering, marketing, product, and business subject matter experts
Provide subject-matter leadership on marketing, industry, and competitor trends
Educate stakeholders on how CX automation impacts the business and customers
Collaborate with automation engineers, revenue and product marketing SMEs, designers, and data analysts
Oversee creation of behavior-based marketing automation and personalization copy and graphics
Develop dynamic content strategies using data signals, audience attributes, and data-driven insights
Analyze content performance metrics and use insights to inform strategy and optimization
Drive continuous testing and optimization of content, messaging, and calls-to-action through A/B and multivariate testing
Prioritize and oversee marketing automation content deliverables, ensuring deadlines, quality standards, and strategic alignment

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field
Proven experience in marketing automation and personalization development, with demonstrated success
Strong understanding of marketing automation platforms, including Salesforce Marketing Cloud, Marketo, HubSpot, and Optimizely
Experience with CRM systems, personalization platforms, and analytics tools
Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action
Excellent written and verbal communication skills, with the ability to present complex ideas to technical and non-technical audiences
Experience building and segmenting audiences
History of driving optimization through A/B testing and use of AI tools
Ability to work with highly abstract concepts and incomplete information and provide actionable recommendations to cross-functional teams
Additional desirable skills include B2B marketing, lead scoring and lead management, A/B testing and experimentation, customer lifecycle/CRM marketing strategy, agency-client-facing experience, graphic design and copywriting, and direct generative AI experience