Product Marketing Manager, Benefits

WEX

. Own portfolio go-to-market and commercialization, including positioning, messaging, and launch strategy from concept through post-launch performance .

Posted 10/17/2026full-timeRemote • United StatesMid-LevelSenior💰 $101,000 - $125,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on go-to-market strategies, sales enablement, and AI-enabled workflows. Proven ability to synthesize customer insights and market dynamics into effective positioning and measurable outcomes.

Highest-signal resume keywords

Product Marketing ExperienceSales EnablementAI-Enabled WorkflowsCross-Functional CollaborationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyPricing and Packaging DecisionsCustomer ResearchCompetitive AnalysisPost-Launch MeasurementPerformance Metrics DefinitionMessaging and PositioningMulti-Product Portfolio ManagementData-Centric Platform LaunchRegulatory Guidance Synthesis

Soft Skills

Excellent CommunicationInfluencing Without AuthorityRelationship BuildingPrioritizationContext-Switching

Tools & Technologies

Google SuiteSalesforceAI-Driven Marketing ToolsChatGPTClaudeCursorMarket-Team.ai

Certifications & Qualifications

Pragmatic Institute Product Management CertificationProduct Marketing Alliance Participation

Industry Keywords

B2BB2B2CHealthcareEmployee BenefitsFintechCompliance-Heavy IndustryCDH ProductsHSAFSACOBRA

About the role

Key responsibilities & impact

Own portfolio go-to-market and commercialization, including positioning, messaging, and launch strategy from concept through post-launch performance
Partner with Product, RevOps, and Commercial on pricing and packaging decisions using customer insight, competitive context, and field feedback
Partner with Product during discovery and build using customer research, win/loss insights, competitive analysis, and experimentation
Synthesize customer feedback, advisory board input, and sales insight into jobs-to-be-done messaging and positioning
Build and lead sales and partner enablement, including playbooks, battlecards, and pitch decks
Own cross-functional rollout of key initiatives
Connect narratives across CDH, COBRA, benefits administration, and Medicare for integrated launches
Design and use AI-enabled workflows, tools, and agents for research, competitive intelligence, content, enablement, and reporting
Share effective AI practices to improve team speed and quality
Define launch success metrics including adoption, pipeline influence, win rate, and attach rate
Report results and adjust strategy based on performance
Mentor junior product marketers and raise the bar on PMM craft and process

Requirements

What you’ll need

3–5 years of product marketing experience in B2B or B2B2C environments
Demonstrated ownership of a multi-product portfolio or multiple product initiatives, with measurable influence on revenue, adoption, pipeline, or win-rate outcomes
AI-native working style with concrete examples of AI-enabled workflows, efficiencies, and quality or throughput improvements
Experience partnering with Product on pricing and packaging decisions
Experience influencing product strategy through customer research, competitive insight, and experimentation during discovery
Experience launching and growing data-centric or AI-enabled platforms, including post-launch measurement
Strong sales enablement experience in complex or regulated selling environments
Ability to synthesize customer insight, regulatory guidance, and market dynamics into clear positioning and strategy
Ability to pull and interpret performance and usage data
Excellent written, verbal, and visual communication, with strong cross-functional influence and executive presentation skills
Ability to build trusted relationships, influence without authority, prioritize competing work, and context-switch across multiple products and launches
Proficiency with Google Suite, Salesforce or comparable CRM tools, and AI-driven marketing tools
Experience in healthcare, employee benefits, fintech, or another compliance-heavy industry is nice to have
Familiarity with CDH products such as HSA/FSA, COBRA, benefits administration, or Medicare is nice to have
Hands-on experience with ChatGPT/OpenAI, Claude, Cursor, and market-team.ai is nice to have
Pragmatic Institute product management certification or active participation in the Product Marketing Alliance is nice to have
A bachelor’s degree in business, computer science, marketing, or a related field is nice to have; equivalent experience will be considered