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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong research and analytical skills to monitor and synthesize cultural and consumer trends, utilizing social media platforms for insights. Capable of transforming emerging signals into actionable recommendations for branding and strategic challenges.
Highest-signal resume keywords
Research SkillsSocial Media AnalysisCultural IntelligenceBrand StrategyInformation Synthesis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trend MappingData AnalysisMarket ResearchBrand CommunicationConsumer Behavior
Soft Skills
Strong Written CommunicationOrganizational SkillsIntellectual CuriosityProactive CollaborationHands-On Approach
Tools & Technologies
WGSN PlatformDigital PlatformsSocial Media Monitoring
Industry Keywords
Cultural TrendsConsumer InsightsBrand PositioningDigital CultureSocietal Transformations
About the role
Key responsibilities & impact- Support the consulting team with trend mapping, research, and curation on the WGSN platform and through other information sources.
- Monitor cultural, social, behavioral, and consumer trends, identifying emerging signals and relevant developments.
- Track social media and digital platforms, especially TikTok and Instagram, identifying new narratives, conversations, aesthetics, communities, and behaviors.
- Conduct research and analysis on brand communication, positioning, and territories, including market and competitor references.
- Organize and synthesize information, visual references, and data to support presentations, reports, and strategic recommendations.
- Contribute to the team’s cultural knowledge base and cultural intelligence by sharing relevant discoveries and references.
- Transform emerging signals into information, analysis, and insights to address clients’ strategic challenges.
Requirements
What you’ll need- Degree in Communications, Marketing, Social Sciences, Anthropology, Design, or a related field.
- Highly active user of social media and content platforms, with up-to-date knowledge of digital culture.
- Intellectual curiosity and a genuine interest in diverse cultural expressions, behaviors, and societal transformations.
- Strong research, organizational, analytical, and information-synthesis skills.
- Strong written communication skills and the ability to structure ideas clearly.
- Proactive, collaborative, organized, and hands-on profile, with a willingness to learn and explore new topics.
- Interest in branding, trends, consumer behavior, and brand strategy.
- At least intermediate English proficiency.
- Spanish is desirable but not required.
Benefits
Comp & perks- Bradesco health insurance
- Care Plus dental insurance
- Omint life insurance
- Meal and grocery allowance via Flash
- Internet allowance via Flash
- Transportation allowance via Flash
- Childcare assistance
- TotalPass
- Day off on your birthday
- Pension plan with sustainable options by default
- Award programs that recognize and reward employee achievements
- Flexible work environment, with flexible, hybrid, and agile work arrangements
- Reasonable accommodations throughout the interview process