Senior Growth Marketing Manager

WHIP

. Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign .

Posted 10/31/2026full-timeRemote • Maryland • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media budgets and optimizing campaigns across multiple platforms, with a strong focus on performance marketing and analytics. Proven ability to grow organic sign-ups through technical SEO and effective go-to-market strategies.

Highest-signal resume keywords

Paid Media Budget ManagementGoogle Ads ExpertiseTechnical SEO KnowledgeAnalytics Skills: GA4, Google Tag ManagerExperience in Rideshare or Gig Economy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationConversion TrackingA/B TestingSpreadsheet ModelingLifecycle Marketing ToolsSMS Marketing

Soft Skills

Clear CommunicationData-Driven Decision Making

Tools & Technologies

Google AdsMeta AdsGA4Google Tag ManagerCRM

Industry Keywords

RideshareGig EconomyMobilityAuto RentalTwo-Sided Marketplace

About the role

Key responsibilities & impact

Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign
Target drivers by market, platform and vehicle interest
Shift spend weekly toward markets, channels and vehicle classes with the lowest cost per activated driver
Grow organic sign-ups through technical SEO, city landing pages and ranking content
Manage Google Business Profiles for every location
Improve the path from ad click to application, approval, vehicle pickup and repeat rental
Run A/B tests on landing pages, offers and sign-up forms
Partner with operations on lead follow-up, retention and referral campaigns, aligning spend with fleet availability
Build and run go-to-market plans for each new city, from pre-launch waitlists to launch-week campaigns
Set up and maintain conversion tracking, attribution and dashboards using GA4, Google Tag Manager, ad pixels and CRM
Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced
Manage agencies, freelancers and vendors where appropriate
Build campaigns, tracking and reports independently as the current marketing team, with a path to build and lead the team

Requirements

What you’ll need

6+ years in performance or growth marketing
3+ years personally managing a paid media budget of $50,000+ per month
Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally
Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail
Working knowledge of technical and local SEO
Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling
Experience running marketing across multiple cities or regions
Clear, direct communication with executives; comfortable taking direction and pushing back with data
Experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace (preferred)
Experience recruiting gig or hourly workers through paid channels (preferred)
Bilingual (English/Spanish) or experience marketing to multilingual audiences (preferred)
Experience with lifecycle tools (HubSpot, Braze, Klaviyo or similar) and SMS marketing (preferred)
Experience launching new markets from zero (preferred)
Ability to sit and use typical desktop computing workspace equipment for extended periods
Manual dexterity to operate a typical desktop computing workstation
Ability to communicate verbally and in writing using email, Google Meet, and Slack
Ability to lift and carry up to 15 pounds, if required

Benefits

Comp & perks

Insurance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit)
Maintenance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit)
Reasonable accommodations for qualified individuals with disabilities