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Whitecollars

Full-stack Creative Strategist

Whitecollars

. Write 30-second video scripts and ad copy with strong pain-driven hooks .

Posted 10/15/2026full-timeRemote • Pakistan, India, United States, Canada, United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in crafting compelling Meta ad copy and video scripts that drive conversions, with a strong focus on performance analysis and audience targeting across B2C verticals such as insurance, finance, and education.

Highest-signal resume keywords
Meta Ads ExperienceDirect-Response Ad WritingPerformance Data AnalysisPortfolio of Ad CreativesFluent English Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Video Script WritingAd Copy DevelopmentConversion OptimizationCompetitor AnalysisAudience Targeting
Tools & Technologies
Meta (Facebook/Instagram) Ads
Industry Keywords
B2C MarketingLead GenerationE-CommerceInsuranceFinanceEducation

About the role

Key responsibilities & impact
  • Write 30-second video scripts and ad copy with strong pain-driven hooks
  • Get to the conversion ask quickly instead of telling a slow brand story
  • Develop messaging for broad targeting where the message selects the audience
  • Read performance data and decide what to test next
  • Study competitor ads and create original alternatives
  • Analyze why plain-looking ads convert
  • Participate in the paid trial and client introduction process
  • Create video-only Meta campaigns for affiliate lead generation and e-commerce offers across B2C verticals such as insurance, finance, education, and e-commerce

Requirements

What you’ll need
  • Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta
  • A relevant portfolio of Meta or direct-response ads and scripts
  • Fluent spoken and written English, including a short phone check
  • Availability for EST-compatible hours with required overlap to be confirmed
  • Willingness to take part in a paid trial
  • CV required
  • Real video examples of Meta ads, direct-response scripts, or ad creatives written or produced
  • Results where available, such as screenshots, numbers, or a short description
  • Short note explaining why one portfolio ad worked
  • Ability to complete a personality assessment and phone call if shortlisted