Performance Marketing Specialist

Whitecollars

. Manage and optimize paid digital acquisition campaigns across Google Ads and Meta Ads, with future expansion into additional channels .

Posted 10/15/2026full-timeRemote • EgyptJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid digital acquisition campaigns across platforms like Google Ads and Meta Ads, with a strong focus on performance metrics such as ROAS and CAC. Proficient in e-commerce advertising, campaign optimization, and audience segmentation to drive effective marketing strategies.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ExpertiseE-Commerce AdvertisingCampaign OptimizationGoogle Analytics 4 (GA4)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingConversion TrackingAttribution AnalysisAudience SegmentationBidding StrategiesEmail Campaign ManagementWhatsApp Campaign ManagementProduct-Feed ManagementStatistical Data AnalysisCreative Testing

Soft Skills

CollaborationAnalytical ThinkingProblem Solving

Tools & Technologies

Google Merchant CenterGoogle Tag ManagerMeta Pixel/Conversions APILooker StudioGoogle SheetsExcel

Industry Keywords

Saudi E-CommerceGCC RetailHome/Lifestyle/FashionPerformance MaxDemand Generation

About the role

Key responsibilities & impact

Manage and optimize paid digital acquisition campaigns across Google Ads and Meta Ads, with future expansion into additional channels
Execute search, Performance Max, shopping, brand/non-brand, and remarketing campaigns
Manage Facebook and Instagram prospecting, retargeting, and catalogue campaigns
Monitor spend, CPA/CAC, ROAS, and revenue against approved targets; scale, reduce, or reallocate spend
Optimize bids, targeting, creatives, feeds, landing pages, and campaign structures using statistically meaningful data
Diagnose funnel underperformance across media, creative, audience, product, pricing, website, and tracking
Build scalable campaigns organized by brand/non-brand, category, intent, and funnel stage
Ensure product-feed accuracy and resolve Merchant Center issues with the E-Commerce Specialist
Collaborate with creative and e-commerce teams on creative testing, landing-page optimization, CRM alignment, and audience synchronization
Manage email and WhatsApp CRM campaign execution, audiences, messaging, assets, performance monitoring, and analysis
Maintain measurement across Google Ads, Meta, GA4, and Google Tag Manager; resolve attribution discrepancies
Build and test audiences across new customers, existing customers, and engagement stages
Plan paid-media activity for Ramadan, Eid, Saudi National Day, seasonal launches, and end-of-year campaigns
Monitor daily spend/ROAS/anomalies and conduct weekly performance, creative, and CRO reviews
Prepare regular reports covering spend, revenue, ROAS, CAC, orders, channel/campaign performance, product/category revenue, creative performance, and full-funnel metrics

Requirements

What you’ll need

2–4+ years of hands-on performance-marketing experience, with strong Google Ads and Meta Ads expertise
Proven e-commerce advertising experience and strong understanding of ROAS, CAC/CPA, and conversion funnels
Experience with campaign optimization, budget management, and GA4 or equivalent analytics platforms
Experience running email and WhatsApp campaigns, including audience segmentation and performance analysis
Saudi/GCC e-commerce, retail, or home/lifestyle/fashion experience
Google Merchant Center, Performance Max, Demand Gen, and product-feed management experience
Google Tag Manager, Meta Pixel/Conversions API
Snapchat/TikTok advertising experience
Strong understanding of conversion tracking, attribution, UTM tracking, audience segmentation, bidding strategies, and performance reporting is expected
Essential: Google Ads, Meta Ads Manager, GA4, Google Merchant Center, Product-feed tools, Google Sheets/Excel
Preferred: Google Tag Manager, Meta Pixel/Conversions API, Looker Studio, Search Console