Senior Marketing Manager, Performance & Growth

WHOW Games GmbH

. Own user acquisition for web and mobile end to end, from channel and budget planning all the way to scaling .

Posted 10/9/2026full-timeHamburg • GermanySenior💰 €60,000 - €70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in user acquisition and performance marketing, with a strong focus on data-driven decision-making and budget management. Proficient in leveraging various digital marketing channels and tools to optimize campaigns and drive user engagement in the gaming industry.

Highest-signal resume keywords

User Acquisition ManagementPerformance Marketing ExpertiseBudget Scaling and OptimizationExperience with MMPsFluent in English and German

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingUser AcquisitionCohort AnalysisLTV and Payback CalculationWeb and App CampaignsData-Driven Decision MakingCampaign ScalingCreative TestingAttribution TrackingInfluencer Marketing

Soft Skills

Clear CommunicationIndependent Decision MakingNegotiation Skills

Tools & Technologies

Google AdsMeta AdsApple Search AdsAppsFlyerAdjustGA4ChatGPTClaude

Industry Keywords

GamingB2C MarketingGDPR ComplianceATT/SKAdNetworkSocial Casino ExperienceAd Network PartnershipsProgrammatic AdvertisingTwitch MarketingYouTube Marketing

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Own user acquisition for web and mobile end to end, from channel and budget planning all the way to scaling
Manage budget against cohort ROAS, payback and LTV, deciding where every euro works hardest
Find new audiences, channels and ideas in core markets
Evaluate new countries, run tests and provide clear go/no-go recommendations
Set the channel mix across Google, Meta, Apple Search Ads, ad networks, programmatic, TikTok and affiliate
Negotiate directly with networks, agencies and partners
Build tracking, attribution, tooling and testing processes that scale
Decide what runs in-house and where partners make sense
Drive a fast testing cycle for creatives, store listings and landing pages with design and content
Make results transparent, bring ideas and stand behind numbers, including at management level
Work closely with Product, CRM and BI to turn new players into long-term active players

Requirements

What you’ll need

5+ years in performance marketing or user acquisition, a large part of it in (mobile) gaming or a similarly data-driven B2C environment
A track record you can back up with numbers: you have scaled budgets of a meaningful size profitably
Deep hands-on experience with web and app campaigns, from Google and Meta to Apple Search Ads and networks like AppLovin, Unity or Moloco
You think in cohorts, LTV and payback, not in clicks
You know MMPs like AppsFlyer or Adjust, GA4 and server-side tracking from practice
You understand what GDPR, consent and ATT/SKAdNetwork mean for your measurement
AI is part of your daily work; you build your own workflows with ChatGPT, Claude and similar tools, for example for creative variants, analysis and reporting
You make decisions without perfect data, work independently and communicate clearly, including at management level
Fluent English and very good German
Nice to have: Social casino experience, including the ad policies of Google, Meta and the app stores
Experience launching in new countries
You have built or led a UA team before
A strong network of ad networks, agencies and partners in gaming
Experience with influencer and streamer marketing on Twitch or YouTube
Additional languages

Benefits

Comp & perks

A professional and experienced team with many years of expertise in the gaming industry
A dynamic working environment with flat hierarchies, fast decision-making processes, and plenty of room for your own ideas
Flexible working hours
Option to work remotely, with two days per week in the office expected
Regular company events
Free fruit and drinks
Meal subsidies
A subsidy for the Deutschlandticket
The option to join Wellpass