Business Development Manager – Public Sector

Wifinity

. Take ownership of a territory spanning Sussex, Hampshire, Berkshire and the Thames Valley, the South West through Cornwall, and South Wales .

Posted 11/4/2026full-timeReading • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and sales within the Public Sector, with a strong ability to develop and implement effective business strategies. Proven skills in building relationships, negotiating, and delivering impactful presentations to drive growth and profitability.

Highest-signal resume keywords

Business DevelopmentPublic Sector ProcurementComplex Deal LeadershipStrategic Growth OpportunitiesNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Strategy DevelopmentSales Pipeline ManagementMarket AnalysisCustomer Relationship ManagementProposal Development

Soft Skills

Excellent CommunicationPresentation SkillsLeadership SkillsTeam ManagementInfluencing Skills

Tools & Technologies

WiFi ProductsFixed Line ConnectivitySD-WANIoT Products

Certifications & Qualifications

Full UK Driving LicenseBasic DBS Check

Industry Keywords

Public SectorCentral GovernmentArms Length BodiesTelecoms IndustryMarket Trends

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Take ownership of a territory spanning Sussex, Hampshire, Berkshire and the Thames Valley, the South West through Cornwall, and South Wales
Identify, target, develop and close business within the Public Sector, including Central Government and Arms Length Bodies
Use professional networks to uncover growth opportunities across Local, Central and wider Public Sector markets
Develop and execute business strategies to drive growth and profitability
Develop sustainable, profitable long-term relationships with large and complex customers
Use customer, competitor, market, group and economic insights to formulate customer win strategies
Build and maintain a qualified sales pipeline at 3x target coverage
Identify expansion opportunities and establish partnerships with key vendors
Build and maintain senior-level relationships within target customers
Develop and deliver proposals and presentations to potential clients
Collaborate with leadership and management to identify strategic growth opportunities within the existing customer base

Requirements

What you’ll need

Full UK Driving License
Substantial experience in business development, sales, or a related field
Proven track record of successfully developing and implementing business strategies
Experience in complex deal leadership within the Public Sector market
Solid understanding of Public Sector procurement, bidding and frameworks
Strong understanding of market trends, competitive landscape, and customer needs
Excellent communication and presentation skills
Strong negotiation and influencing skills
Ability to work in a fast-paced, dynamic environment
Strong leadership and team management skills
Experience in the telecoms industry and strong understanding of WiFi, Fixed Line Connectivity, SD-WAN and IoT products (nice to have, not essential)
Experience in technology and solutions sales (nice to have, not essential)
Successful applicant subject to satisfactory completion of a basic DBS check

Benefits

Comp & perks

Enhanced annual leave scheme starting at 25 days
Additional holiday entitlement awarded through length of service
Remote-first working environment
Greater flexibility and support for a healthy work-life balance