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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid acquisition and influencer marketing strategies, with a strong focus on performance metrics such as CAC, ROAS, and LTV. Proven ability to integrate multi-layer teams and drive commercial results through strategic partnerships and innovative AI-first operating models.
Highest-signal resume keywords
Paid Acquisition StrategyInfluencer Marketing LeadershipTeam ManagementCommercial Relationship ManagementAI Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingIncrementality TestingAttribution ReportingBudget ManagementKPI Development
Soft Skills
CoachingStrategic ThinkingNegotiationLeadershipCommunication
Tools & Technologies
MetaTikTokGoogle AdsYouTubeEmerging Channels
Industry Keywords
Consumer BrandCreator EcosystemCommercial DealsAffiliate MarketingPerformance Metrics
About the role
Key responsibilities & impact- Own accountability for Wild's performance and influencer marketing strategy and budget across all markets and channels
- Own blended CAC, performance ROAS, payback and overall contribution as business-level KPIs
- Lead and develop the three teams beneath the role; set ambition, hire, coach Leads and integrate the function
- Steer paid media strategy across Meta, TikTok, Google, YouTube and emerging channels
- Maintain standards for account structure, testing rigour and platform excellence
- Own senior commercial relationships with platform partners
- Steer influencer strategy end-to-end, including creator and agency relationships, commercial deals and external representation
- Build a world-class creative operating model for performance and scale high-performing content
- Steer affiliates and partnerships strategy across markets
- Champion an AI-first operating model across paid, influencer, affiliates and creative
- Own the roadmap for incrementality testing, attribution and reporting
- Connect acquisition decisions to LTV, retention, brand equity and unit economics
- Act as a senior voice in the marketing leadership team and deputise for the CMO when needed
Requirements
What you’ll need- A senior marketing leader (Head of or equivalent) who has run both paid acquisition and influencer/creator functions at meaningful scale, ideally in a fast-growth consumer brand
- Experience meaningfully leading both paid acquisition and influencer/creator functions
- Experience managing managers and leading multi-layer teams across paid and creator marketing
- Strategic depth across paid platforms, including the ability to challenge, coach and course-correct platform leads
- Track record of managing an influencer function that drives commercial results
- Experience owning senior creator and agency relationships and negotiating significant commercial deals
- Commercial fluency connecting paid and influencer decisions to LTV, retention, brand equity and unit economics
- Experience integrating paid, influencer, affiliate and creative functions
- Experience building or overseeing an incrementality testing programme and understanding influencer measurement challenges
- Experience setting an AI adoption bar and embedding AI into team operations
- Comfortable representing Wild externally with platforms, agencies and the creator ecosystem
Benefits
Comp & perks- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- Enhanced maternity, paternity & parental leave
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days