Marketing Manager – Digital Content and Social Media

Wiley

. Build and maintain landing pages for AIDA campaigns, product launches, and content offers .

Posted 9/18/2026full-timeLondon • United KingdomMid-LevelSenior💰 £44,800 - £64,133 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing, copywriting, and web content management, with a strong focus on optimizing landing pages and social media engagement. Proficient in leveraging performance data to enhance content effectiveness and align with strategic marketing goals.

Highest-signal resume keywords

B2B Marketing ExperienceCopywriting Skills for Digital ContentWeb Content Management Using CMSSEO Principles and WritingMarketing Automation or CRM Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Landing Page DevelopmentContent OptimizationPerformance Data AnalysisConversion Rate TrackingSocial Media Content ManagementWeb Message TestingContent AuditingSEO-Focused WritingCampaign CoordinationGraphic or Video Editing

Soft Skills

CollaborationTime ManagementCommunication

Tools & Technologies

CMSSalesforceCanvaWebflowData Analytics Tools

Industry Keywords

AIDA CampaignsAccount-Based MarketingDemand GenerationSaaSResearch Intelligence

About the role

Key responsibilities & impact

Build and maintain landing pages for AIDA campaigns, product launches, and content offers
Deliver against the AI web content roadmap
Write and edit web copy for landing pages and product pages
Author blog content
Track and optimize page performance, including conversion rates and traffic sources
Implement CRO recommendations across the AIDA web estate
Maintain page quality and consistency, including SEO, accessibility, and brand standards
Audit the AIDA web estate and retire or consolidate outdated, duplicated, or underperforming content
Create or source content for the Research Intelligence LinkedIn account, including copy, graphics, and short-form video
Track and report on account growth and engagement
Align web content and social activity with AIDA's editorial strategy and content calendar
Coordinate landing pages and campaign timing with Commercial Marketing and Product Marketing
Run web message testing and feed results into page copy and campaign messaging
Work with web platform and design teams to deliver pages on time and to brand standard
Collaborate with web strategists and SEO experts to optimize and evolve web strategy

Requirements

What you’ll need

Strong B2B marketing experience
Excellent copywriting skills for digital, web, and social content
Experience building and maintaining web content and landing pages using a CMS
Experience creating and managing B2B social media content, particularly LinkedIn
Experience using performance data and metrics including conversion, traffic, and engagement
Working knowledge of SEO principles and SEO-focused writing
Ability to manage multiple pages, content requests, and social schedules against campaign deadlines
Familiarity with AI, data analytics, research intelligence, or other technical products and services preferred
Experience in a SaaS or technology-focused B2B environment preferred
Experience with marketing automation or CRM platforms such as Salesforce preferred
Experience using basic graphic or video-editing tools such as Canva preferred
Understanding of account-based marketing and demand generation principles preferred
Webflow experience useful but not essential; training can be provided
Resume/CV required when applying

Benefits

Comp & perks

Meeting-free Friday afternoons
Professional development opportunities
Robust employee programming supporting community, learning, and growth
Comprehensive benefits package
Reasonable accommodation for applicants and employees with disabilities
Internal mobility opportunities
Competitive compensation
Equal opportunity/affirmative action employment