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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing audience engagement strategies and growth funnels, with a strong ability to translate complex technical content into engaging formats. Proven experience in leveraging audience data to drive measurable growth and collaborating cross-functionally to achieve marketing goals.
Highest-signal resume keywords
Audience Growth Strategy DevelopmentContent Creation Across FormatsSEO Principles and WritingData-Driven Performance AnalysisCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience EngagementContent StrategyPerformance TrackingFunnel ManagementTechnical Content TranslationCampaign ManagementLanding Page DevelopmentWeb CopywritingData AnalysisProgram Development
Soft Skills
CollaborationCommunicationRelationship ManagementPersuasive AnalysisCreative Thinking
Industry Keywords
SaaSB2BCorporate ResearchTechnical AudienceAudience MetricsSocial Media StrategyContent ProgramsResearch InsightsEmail MarketingCommunity Engagement
About the role
Key responsibilities & impact- Develop the audience engagement and growth strategy for AIDA across owned channels
- Set audience growth targets and the roadmap to achieve them
- Build and run recurring content programs sharing AIDA research insights
- Translate complex technical subject matter into written, video, and social content
- Manage creator, expert, agency, and contributor relationships
- Lead social and short-form video strategy for the Research Intelligence LinkedIn presence
- Design and own audience growth funnels from acquisition through engaged subscriber or follower
- Track audience growth, engagement, funnel, page, and traffic performance
- Turn performance analysis into recommendations and business cases for investment
- Partner with the AIDA marketing team on campaigns, product launches, and pipeline goals
- Build and maintain landing pages and web copy for campaigns, product launches, and content offers
- Apply brand, AEO, and SEO standards to web content
- Represent audience performance and strategy to senior stakeholders
Requirements
What you’ll need- Proven track record building and growing an owned audience (email, social, or community) for a technical, scientific, or credentialed professional audience
- Experience owning growth funnels end-to-end, with clear evidence of driving measurable audience or subscriber growth
- Strong content instincts across written, social, and video formats
- Ability to translate complex or technical material into engaging content
- Experience using audience and performance data to shape strategy and communicate analysis persuasively to senior leadership
- Comfort building new programs from scratch, including scoping creator, agency, or contributor partnerships
- Strong cross-functional collaboration skills
- Working knowledge of SEO principles and SEO-focused writing
- Experience in SaaS or technology-focused B2B environments
- First-hand experience working in or alongside corporate research environments or marketing to corporate researchers and research leads would be a plus
Benefits
Comp & perks- Meeting-free Friday afternoons
- Professional development opportunities
- Robust employee programs supporting community, learning, and growth
- Comprehensive benefits package
- Reasonable accommodation for applicants and employees with disabilities