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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Salesforce development and solution architecture, with a strong focus on integrating marketing technologies and leading development teams in an Agile environment. Proficient in designing scalable solutions while ensuring performance, security, and data integrity.
Highest-signal resume keywords
Salesforce DevelopmentSolution ArchitecturePardot / Salesforce Account EngagementSalesforce Marketing CloudIntegration Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce DevelopmentSolution ArchitecturePardot / Salesforce Account EngagementSalesforce Marketing CloudIntegration DesignData ArchitectureData ModellingAgile DeliveryAPI IntegrationsSQL
Soft Skills
CommunicationTeam LeadershipStakeholder EngagementContinuous Improvement
Tools & Technologies
MuleSoftInformaticaDell BoomiZapierWorkatoTray.ioSalesforce REST APISalesforce SOAP APIAdobe AnalyticsBigQuery
Certifications & Qualifications
Marketing Cloud ConsultantPardot SpecialistPlatform Developer IPlatform Developer IIApplication Architect
Industry Keywords
CRMCMSAnalytics ToolsCDPsData WarehousesGlobal PublishingMediaEducation
Tech Stack
Tools & technologiesAEMBigQueryCloudETLInformaticaSOAPSQL
About the role
Key responsibilities & impact- Lead solution design and hands-on development across the Salesforce Marketing Cloud ecosystem
- Design and deliver integrations connecting Salesforce with CRM, CMS, analytics tools, CDPs, and data warehouses
- Use iPaaS platforms, APIs, and ETL/ELT patterns for enterprise integrations
- Serve as technical authority for marketing technology decisions
- Evaluate trade-offs, define standards, and ensure scalable, maintainable solutions
- Lead and guide offshore and onshore development teams
- Conduct code reviews, enforce best practices, and drive continuous improvement
- Partner with product owners and business stakeholders to translate marketing requirements into technical designs and delivery plans
- Own the end-to-end solution lifecycle from discovery and design through build, testing, deployment, and post-launch support
- Establish and uphold standards for performance, security, data integrity, and documentation
- Contribute to the platform roadmap through automation, consolidation, and innovation opportunities
Requirements
What you’ll need- 8+ years of experience in Salesforce development and solution architecture
- Significant hands-on Salesforce build experience
- Deep expertise in Pardot / Salesforce Account Engagement, including automation rules, engagement studio, scoring models, custom redirects, API integrations, and B2B Marketing Analytics
- Strong working knowledge of Salesforce Marketing Cloud, including Journey Builder, Automation Studio, AMPscript, SQL, and data extensions
- Experience designing and implementing integrations using MuleSoft, Informatica, Dell Boomi, Zapier, Workato, Tray.io, and native Salesforce REST/SOAP APIs
- Experience leading or managing development teams in an Agile delivery environment
- Understanding of data architecture, data modelling, and CRM data flows within a Salesforce ecosystem
- Salesforce certifications are highly desirable, including Marketing Cloud Consultant, Pardot Specialist, Platform Developer I/II, or Application Architect
- Familiarity with Adobe Analytics, CDPs, BigQuery, AEM, or Webflow is a strong plus
- Experience in a large, global publishing, media, or education company is an advantage
- Experience managing vendor and offshore delivery teams alongside internal engineering
- Ability to communicate complex technical concepts clearly to non-technical stakeholders
- Resume/CV required with application
Benefits
Comp & perks- Meeting-free Friday afternoons
- Professional development opportunities
- Employee programs fostering community, learning, and growth
- Comprehensive benefits package
- Competitive compensation
- Reasonable accommodation for applicants and employees with disabilities
- Internal mobility opportunities
