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Marketing Systems Manager
Windsor Communities. Oversee the Marketing Technology (MarTech) stack and optimize key marketing technology systems .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Marketing Technology (MarTech) systems, with a strong focus on collaboration across departments to align technology strategies with business goals. Proficient in developing KPIs, training documentation, and communication plans to enhance product implementation and stakeholder engagement.
Highest-signal resume keywords
Marketing Technology ManagementProject ManagementLeadership SkillsCRM Systems ProficiencyConsumer Insights Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Automation PlatformsAI TechnologyExcelSmartSheetsMicrosoft TeamsSharePointProject Management SoftwareKPI DevelopmentData AnalysisOperational Knowledge
Soft Skills
Excellent CommunicationOrganizational SkillsTime ManagementCritical ThinkingProblem-Solving
Tools & Technologies
FunnelRealyncEliseAITour24Monday.comBasecampAsanaQuipMicrosoft PlannerVideo Communications Platforms
Industry Keywords
Multifamily ExperienceReal Estate ExperienceVoice of Customer AnalysisConsumer TrendsVendor Management
About the role
Key responsibilities & impact- Oversee the Marketing Technology (MarTech) stack and optimize key marketing technology systems
- Manage systems including self-guided tour apps, leasing AI technology, video communications platforms, CRM marketing features, and other sales and marketing products
- Build operational knowledge to ensure products address departmental and company needs and goals
- Collaborate with Marketing, Sales, and Operations to define technology program vision and strategy
- Work cross-functionally with Strategic Operations, IT, and internal stakeholders on product development and delivery
- Track technology issues, enhancement requests, and vendor partner roadmaps
- Work with partners to optimize products, resolve technology issues, promote enhancements, and influence product roadmaps
- Broker collaboration and integration between marketing partners and systems
- Conduct regular vendor partner meetings and weekly internal team meetings to align priorities and progress
- Develop KPIs, monitoring, job aids, training documentation, and SOPs/policies for each product
- Identify consumer trends and friction points and adjust product implementation and usage practices
- Build communication plans for product changes, releases, and bugs
- Maintain dashboards aligning internal and partner teams on priorities and status
- Maintain PowerPoint product decks documenting products, KPIs, key information, and SWOT charts
- Participate in or lead pilots as needed
- Stay current on technologies and trends
- Perform other responsibilities as assigned
Requirements
What you’ll need- Bachelor’s degree; and three to five years’ experience in Operations, Marketing, product management, or equivalent combination of education and experience
- Multifamily or real estate experience required
- Strong leadership skills with the ability to inspire and motivate cross-functional teams and partners
- Excellent project management skills, with the ability to manage multiple priorities and deadlines
- Excellent communication and presentation skills
- Excellent organizational and time management skills
- Proficiency in marketing software and tools, including AI, CRM systems, marketing automation platforms, and analytics tools
- Working knowledge of Excel
- Working knowledge of SmartSheets
- Working knowledge of AI, including how to prompt and leverage company-approved AI to efficiently perform job duties
- Working knowledge of Microsoft Teams and SharePoint platforms a plus
- Working knowledge of project management software such as Monday.com, Basecamp, Smartsheet, Asana, Quip, or Microsoft Planner a plus
- Experience in voice of customer analysis and consumer insights a plus
- Working knowledge of multifamily operational platforms like Funnel, Realync, EliseAI, and Tour24 a plus
- Exceptional attention to detail, with the ability to strategize at a high level and dive into technical details as needed
- Strong leadership skills, with the ability to influence and align stakeholders across the organization
- Critical thinker with strong problem-solving skills and excellent written and verbal communication style
- Must reside in California, Colorado, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Texas, Virginia, Washington, or Washington D.C.
Benefits
Comp & perks- 15% year-end bonus potential
- Comprehensive benefits package, including medical, dental, vision, 401k, and PTO
- 1 hour of paid sick and safe time for every 30 hours worked
- 10 days of paid vacation time accrued bi-weekly
- 6 weeks of paid parental leave after completing one year of employment
- 10 paid holidays annually
- Up to 3 floating days
- Training, mentoring, growth, and advancement opportunities