Director – Field Marketing

Wingstop UAE

. Establish Wingstop as a brand in India, beginning with the first restaurant opening in Bangalore .

Posted 9/29/2026full-timeRemote • IndiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, market-entry marketing, and integrated marketing communications, with a strong focus on localization and cultural relevance for the Indian market. Proven ability to lead cross-functional teams and manage complex marketing programs to drive brand growth and consumer engagement.

Highest-signal resume keywords

Brand StrategyMarket-Entry MarketingIntegrated MarketingCross-Functional LeadershipConsumer Insight Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningDigital MarketingMedia StrategySocial Media ManagementCreative DevelopmentPerformance ManagementCRM DevelopmentMarket ResearchPartnership DevelopmentGo-To-Market Planning

Soft Skills

CollaborationEmpathyEmotional IntelligenceEntrepreneurial MindsetService Orientation

Certifications & Qualifications

BS/BA in Marketing

Industry Keywords

Cultural InsightLocal ActivationConsumer EngagementRestaurant GrowthBrand DevelopmentAgency ManagementMarket ExpansionTraffic GenerationROI MaximizationStakeholder Management

About the role

Key responsibilities & impact

Establish Wingstop as a brand in India, beginning with the first restaurant opening in Bangalore
Translate Wingstop’s global brand DNA into a locally relevant and culturally resonant proposition for Indian consumers
Develop and execute the India marketing strategy and launch roadmap
Own brand strategy and positioning for India
Lead the end-to-end go-to-market plan for the first Bangalore restaurant opening, including audience strategy, creative, media, digital and social, PR, influencers, partnerships, local activation and launch execution
Build an India marketing plan and investment framework supporting market entry, restaurant growth and future expansion
Develop a scalable market-entry and new-restaurant-opening playbook for expansion beyond Bangalore
Lead local consumer, cultural, category and competitive insight work
Establish and lead the local agency ecosystem, including RFPs, agency selection, briefing, creative development and performance management
Build and grow ordering through brand-owned digital channels, improving conversions, repeat orders and AUV
Partner in creating the CRM and Loyalty roadmap
Develop national, state and hyperlocal relationships to generate traffic, including partnerships with DSPs
Guide localization of global campaigns and creative assets while protecting brand standards, tone of voice and visual identity
Advise the Brand Partner on marketing investment, local market priorities and long-term brand-building decisions
Collaborate with Regional Marketing Directors to optimize activity based on data and learning
Identify and activate culturally relevant partnerships, influencers, events and local moments
Work cross-functionally with Operations, Development, Culinary, Supply Chain and other teams
Manage marketing programs within budget, maximize ROI, and prepare performance updates and strategic recommendations for India and GSC leadership
Introduce new ideas, test-and-learn initiatives and scalable solutions, sharing learnings with the international team

Requirements

What you’ll need

Minimum 8 years marketing experience, with significant experience in field, brand or market-entry marketing
Track record of turning consumer and cultural insight into strong brand strategy and measurable commercial outcomes
BS/BA in Marketing or related field
Experience across brand strategy, integrated marketing, media, digital and social
Experience leading agencies and complex cross-functional stakeholder groups
Experience building brands in India and/or launching into new markets strongly preferred
High stamina to travel up to 50%
Ability to work extended hours as needed, including nights, weekends and holidays
Must demonstrate entrepreneurial, service-minded, fun and authentic values
Ability to collaborate effectively with empathy, respect and emotional intelligence

Benefits

Comp & perks

Equal opportunities for everyone that works for us and everyone that applies to join our team
Opportunity to work with a fast-growing restaurant brand
International, cross-functional collaboration
Travel opportunities up to 50%